Are you using social media for marketing your business? If not, you should be! However, the cold, hard, truth is many marketers fail to see an ROI (return on investment), whether that investment is time or money. While 77% of marketings say they are using social media...
If you are in business, chances are you have to write from time to time. Whether it's a blog posting on your website, a press release for the media, an email to a potential client, or marketing copy for a new product, words matter. Often, certain types of text are...
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
In a simple answer, yes. Landing pages are an essential part of an overall marketing strategy. Your main website should only be a small part of your marketing strategy. A smart inbound marketer understands that once you have done all the hard work to get visitors to a...
I'm sure you have heard it before — if not from me, then from some other web professional. "You need to be blogging." Yes, I say it all the time to clients. Some heed the advice, and it does pay off for them over time, but others just feel like it's a waste of time....
A common question that is often asked after a new website launch is how long until I start seeing myself in Google? Understand that the actual indexing of your site is solely up to Google's discretion. Most Google crawls of a new website tend to happen anywhere from 4...
The only thing constant in the world of SEO is change. To stay on the top of search engine results placement (SERPs), you need to follow the current trends and optimize your website so it can reap maximum benefits. Unlike other things, SEO is not one size fits all...
As 2016 has come to an end, and we are now one month into 2017, I'm sure everyone is wondering that what’s going to happen next in the world of the internet and digital marketing. The only thing constant in the world of online marketing is change, it seems. In 2016,...
Content curation versus content creation – it's one of the most highly debated topics when it comes to social media marketing. And each one has their advantages and drawbacks. So, which one is right for your business? Before making that decision, let's look at what...
One of the things most bloggers and website owners hope not to have on their website is something that is called a "high bounce rate." While many SEO experts will argue that a high bounce rate does not necessarily mean you will have a low conversion rate, not all...
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