I recently had a client contact me because they received an email from an SEO company that said their website was not properly optimized and underperforming in search engines. Of course, the client didn’t know this person, who reached out totally unsolicited,...
At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy. An important...
Google is smart. And it is getting a whole lot smarter day by day. This is why you have to choose your keywords very carefully. Apart from that, Google is a pretty fickle beast. The search engine is absolutely imperative to the successful marketing of your web...
I have often had people ask me, can I do my own SEO work? Well, certainly. Anyone can do their own SEO, with enough time and patience, and a desire to learn how to do it. Otherwise, they are, of course, paying someone to do it for them for a fee. It all boils down to...
Let us be clear about one thing – there is no concept of ‘do once and then you are done’ as far as websites are concerned. In fact, you need to continue taking care of your website and conduct ongoing website maintenance procedures to ensure that it continues to...
A steady increase in online traffic on a daily basis is widely considered to be ‘the holy grail’ of digital marketing. But the key issue is not the generation of hits. But rather the fact that these hits must be converted into sales. If you are interested in creating...
