In this fast-paced day and age of digital everything, it can be easy to lose focus sometimes of traditional, time-weathered marketing methods. If you’re a small business owner or marketer (or both) or you’ve been in the game for a while, you may be wondering if you...
You may have heard the phrase "Content Is King" more than once over the years. It's because it's on everyone's lips. Today, every website, from blogs to streaming services, is making 'content.' It's become an all-encompassing term that defines everything from a web...
While reviewing some of our SEO clients' Google Analytics, I noticed a weird page showing up in them that read "/[the first for letters of their domain] Better than reCAPTCHA：vaptcha.net" recently. So, I am guessing if you are on this page, it's because you saw the...
WordPress is arguably the most popular CMS on the planet. Hundreds of millions of organizations and businesses use WordPress to host their websites including TIME magazine and Snapchat. In fact, 62% of the top 100 fastest growing companies in the US (Inc. 5000) use...
Search engines are becoming increasingly complex as we step into the future. Many updates have been introduced this year alone, prompting website owners to think about what works now to rank well on search engines. The key is to stay informed and updated with the...
Building a great SEO (search engine optimization) strategy is something that takes most businesses a bit of time to figure out. Even if you predict that one strategy will be the key to increasing traffic to your site, it takes trial and error. Be patient through the...
Digital marketing is not just an option but a necessity in the interconnected world we live in. Even as early as the year 2000, around half of the American adults were already using the internet. Today, the proportion stands at 93%, according to Pew Research. Given...
There are no two opinions about the importance of search engine optimization. Without quality SEO, your site would not be able to attract the kind of traffic you need in order to be successful. However, not everyone knows what to do when it comes to optimizing their...
Search engine optimization (SEO) has evolved from being a siloed function to a lucrative revenue channel. It has become a crucial part of other digital marketing strategies, such as content marketing, and is the most important thing when it comes to ranking on search...
Google Analytics is not something you'd master in a day or two. The setup process, the concepts, and the analytics’ reports can easily overwhelm a new user. Although you'd develop real expertise with time and experience, this guide will help you kick start with Google...
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