Harnessing the Power of Local Citations to Increase Traffic

Harnessing the Power of Local Citations to Increase Traffic

At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy.  An important...
Understanding Google Algorithm Updates

Understanding Google Algorithm Updates

Google is smart. And it is getting a whole lot smarter day by day. This is why you have to choose your keywords very carefully. Apart from that, Google is a pretty fickle beast. The search engine is absolutely imperative to the successful marketing of your web...
DIY SEO: Can You Do Your Own SEO Work?

DIY SEO: Can You Do Your Own SEO Work?

I have often had people ask me, can I do my own SEO work? Well, certainly. Anyone can do their own SEO, with enough time and patience, and a desire to learn how to do it. Otherwise, they are, of course, paying someone to do it for them for a fee. It all boils down to...
Content Is King: Designing a Content-Based Website

Content Is King: Designing a Content-Based Website

A steady increase in online traffic on a daily basis is widely considered to be ‘the holy grail’ of digital marketing. But the key issue is not the generation of hits.  But rather the fact that these hits must be converted into sales. If you are interested in creating...
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