Search engine optimization (SEO) has evolved from being a siloed function to a lucrative revenue channel. It has become a crucial part of other digital marketing strategies, such as content marketing, and is the most important thing when it comes to ranking on search...
Google Analytics is not something you'd master in a day or two. The setup process, the concepts, and the analytics’ reports can easily overwhelm a new user. Although you'd develop real expertise with time and experience, this guide will help you kick start with Google...
Traditional modes of advertising have changed over the last two decades. Instead of spending money to pay for billboards and TV commercials, advertisers are placing ads on social media and directory sites. This shift in focus has come because of the burst in internet...
Google Analytics can be pretty scary for those that are not familiar with it. When you first see the interface, you’ll be overwhelmed by the vast amount of data to dig through. You’ll have absolutely no idea where to find the most important metrics and you will spend...
There is no denying the awesome power of the internet. As of now, we are using it to not just find information but also share it everywhere. It also proves to be a wonderful way of creating and building connections. If you use the internet wisely you will be able to...
While on its face, a pop-up might seem like a great way to get a website visitor to take action, it can also come with many negative aspects that you need to consider before deciding to do so. Are you considering adding a pop-up to announce a short term sale or...
According to Moz, a leader in the search engine optimization space, Google My Business (GMB) is one of the most powerful ways to improve a business’s local search engine optimization and online visibility. Your GMB account allows your businesses to manage their online...
If you are interested in increasing your overall traffic and brand awareness, you will have to understand the key concepts of search engine optimization (SEO). For example, there are literally thousands of people who are looking at content just like yours, at any...
ADA compliance on websites is a hot button topic right now. In 2019, the amount of lawsuits file against companies for web accessibility hit 40 lawsuits per week, which tops over 2,000 per year. Because of this, no longer does a website have to function well and look...
I recently had a client contact me because they received an email from an SEO company that said their website was not properly optimized and underperforming in search engines. Of course, the client didn't know this person, who reached out totally unsolicited, and it...
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