Content curation versus content creation – it’s one of the most highly debated topics when it comes to social media marketing. And each one has their advantages and drawbacks. So, which one is right for your business? Before making that decision, let’s look at what each one means.
What is content creation?
Content creation means you are creating your own unique content that helps to establish your place as a leader in your industry and among your peers.
It helps build your brand and people look to you for your perspective, not someone else’s, on a particular subject or niche.
According to Lucy Rendler-Kaplan, a marketing veteran, and writer for Social Media Week, being excellent at content creation will allow you to cater to the needs of your audience, set your brand apart, and provide value to your customers or clients. She goes on to say:
However, as a general rule, content creation does take more work on your part, and more time and resources to create.
According to Wikipedia, content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.
What is content curation?
Content curation, on the other hand, is sharing carefully chosen and curated articles, photos, or other media, that your target audience would be interested in seeing.
Content curation is similar to what has been used in museums and galleries that select items for collection and display. You are doing the same thing but in your niche area.
While content creation does take more time, at least in my experience, don’t make the mistake of thinking content curation is easy or a lazy way of marketing. Far from it.
When you are curating content you should also be adding your own insights into your posts for the best results, as well as encouraging your audience to get involved.
For more tips on how to curate content like a pro, check out her article 9 Ways the Pros Curate Content for Success.
Which is right for your social media marketing?
Determining which is the right way to go, as I stated in my lead, is a heated and much-debated topic. But, I am going to go with the answer of BOTH.
And, that’s not a “cop-out” answer either. I truly think every blogger and website owner will benefit from having a combination of both created and curated content when coming up with their social media marketing plan.
What has worked best for your business or blog? Feel free to share and let’s get a discussion going. 🙂