One of the most famous logo designers in the world is Paul Rand — and he is one of our personal logo design heroes. He designed the logo for Enron as well as NeXT, the company Steve Jobs founded after he was fired from Apple. Paul Rand charged $33,000 for the former...
Sometimes clients will send small images — for instance, a 100K JPG or PNG image for a print piece they are having designed. Or, they will ask me to go on their website and pull down an image to work with. It's then that I have to explain that won't work because the...
If you recall the logos for the most popular brands out there like Apple, Nike, Audi, etc., they don’t have their brand names integrated in it. Yet, almost everyone recognizes the name each of these represent. This is the power of brand logos. They help you develop...
Our creative agency gets asked the money question a lot. How much will it cost? This question is a tricky question to deal with because it all depends. And, an answer of "it depends" is about as vague as the question of "how much does it cost." With creative work,...
Customers engage with thousands of businesses across different channels each day. From their office commutes to their emails to their dining areas, they’re continuously exposed to advertising messages via smartphones, computer screens, billboards, branded vehicles,...
Whether you are launching a new brand or rebranding, logos are a very important part of that. They are what potential customers first see about your company. Logos affect your customers’ perception of your brand and purchasing decisions. So how can you come up with an...
Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don't know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our choices...
I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today's digital world it seems like "graphic designers" and "website...
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...
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