Customers engage with thousands of businesses across different channels each day. From their office commutes to their emails to their dining areas, they’re continuously exposed to advertising messages via smartphones, computer screens, billboards, branded vehicles,...
Whether you are launching a new brand or rebranding, logos are a very important part of that. They are what potential customers first see about your company. Logos affect your customers’ perception of your brand and purchasing decisions. So how can you come up with an...
Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don't know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our choices...
The axiom "know thyself" is equally as important for businesses as it is for individuals with defined goals overhead. Increasing the effectiveness of your organization's capabilities and credibility in the marketplace requires a deep look into the skills, knowledge,...
I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today's digital world it seems like "graphic designers" and "website...
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...
When it comes to building a successful business, your brand matters a lot. Without a clear, distinct brand identity, it's hard to get customers to even remember your business, let alone choose you over the competition. Many businesses fail simply because their...
The phrase "I don't know what I want, but I will know it when I see it" has been said to me more times in the past two weeks than I can count. I have been known to hear that phrase, from time to time over the years, mostly from indecisive clients who don't know what...
The next time you decide you want to add additional colors to your logo design, keep in mind that 95% of the top brand logos only use one, or at most, two colors in their brandmark. One color logos portray the confidence of an established company and have a very...
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