Your website is the most crucial element of your online marketing efforts. This is why it is imperative that you maintain it regularly to ensure that it is accessible to your target audience, 24/7. Many people believe that once their website is up and running they...
Traditional modes of advertising have changed over the last two decades. Instead of spending money to pay for billboards and TV commercials, advertisers are placing ads on social media and directory sites. This shift in focus has come because of the burst in internet...
Google Analytics can be pretty scary for those that are not familiar with it. When you first see the interface, you’ll be overwhelmed by the vast amount of data to dig through. You’ll have absolutely no idea where to find the most important metrics and you will spend...
While on its face, a pop-up might seem like a great way to get a website visitor to take action, it can also come with many negative aspects that you need to consider before deciding to do so. Are you considering adding a pop-up to announce a short term sale or...
According to Moz, a leader in the search engine optimization space, Google My Business (GMB) is one of the most powerful ways to improve a business’s local search engine optimization and online visibility. Your GMB account allows your businesses to manage their online...
The coronavirus pandemic has had massive repercussions for the corporate world, affecting both consumer habits and business activities. Firms from a wide range of industries have been forced to close down their brick-and-mortar stores and offices. Many have shifted to...
It's crazy the number of emails we have received in the past few days from clients who received a terrifying sounding email from Google. The email went out to millions of G Suite users that contained the following line: "You are receiving this email because users...
The COVID 19 pandemic has upended not just companies, but entire sectors on a global level. The web design and digital marketing sectors have also been affected by the novel coronavirus in ways that we never could have foreseen only a few months back. The pandemic has...
The raging COVID 19 pandemic made us realize the importance of the internet like never before. Since the vast majority of the people on the planet are stuck in their homes, they have only the internet to help them find out what is going on in the world around them....
In today's business world, having a great product isn't enough to put you ahead of the competition. This is why it is so important to choose the right product from your line as your promotional piece. However, it's often not as easy as it sounds. Therefore, we've...
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