Your logo is meant to be seen, and absolutely needs to be powerful. You’ve spent a lot of time and effort finding the perfect symmetry and simplicity, or paid a lot of money to a logo designer to do it for you. The colors are tuned perfectly. It is identifiable and...
In today’s digital age, many marketers have focused in on online marketing. However, print marketing is not yet obsolete. It would be in the best interest of your business to continue using print advertising alongside digital as a marketing strategy for the following...
The most effective marketing strategies are those that reach the widest, most effective audience in the most effective ways. Social media is easily one of the best and most efficient means of reaching an audience, but once you’ve reached them you need to hold onto...
Your business has worked hard to create an established digital marketing plan. However, it can be surprising to realize there are some traditional strategies that might have been overlooked. In fact, sometimes traditional methods of advertising are the better option...
Digital marketing is not just an option but a necessity in the interconnected world we live in. Even as early as the year 2000, around half of the American adults were already using the internet. Today, the proportion stands at 93%, according to Pew Research. Given...
Every business has a target audience and when you’re struggling to connect with them it can be incredibly frustrating. Finding ways to reach your audience more effectively is an important part of growing your business and becoming more successful. Every specific...
Building your business into a household brand is a pretty good sign that you have achieved lasting success. Becoming a name brand in your local community can help you to get access to more funding and customers and is an essential part of your business. There are many...
Customers engage with thousands of businesses across different channels each day. From their office commutes to their emails to their dining areas, they’re continuously exposed to advertising messages via smartphones, computer screens, billboards, branded vehicles,...
Heads up on several email scams that have been going on for a long time. We have seen these for years, but there have been many times a new client has received one of these messages and been caught off guard. We have decided to keep a running log of some of the more...
For real estate agents to find success with their jobs, they need to be able to attract new clients. Given that it’s generally considered a best practice for an agent to be familiar with a certain niche and area within the housing market so they can excel at their...
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