At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy. An important...
Branding is always changing, and finding something that will resonate with your target audience forever is almost an impossible challenge. Today’s successful brands understand the importance of adaptability. They use their companies’ core elements as a...
Have you ever paused to reflect as to why most commercial websites are not living up to their real potential, while others are? Look at this problem from an online marketing point of view. After all, a website has only 2 main tasks. It should be able to represent the...
Let us be clear about one thing – there is no concept of ‘do once and then you are done’ as far as websites are concerned. In fact, you need to continue taking care of your website and conduct ongoing website maintenance procedures to ensure that it continues to...
Maintaining a good reputation based on brand recognition is an important aspect of any business strategy. As a business grows, it stakes its reputation on its brand on the assumption that customers will be attracted to the company because of its respectability and...
Building a strong brand is essential to the success of your company. Every time you connect with your customers is a chance to build your brand. When establishing your brand, you need consistency so that your customers will identify with you. Here are four elements...
