The importance of great web designing techniques in today’s increasingly interconnected world is pertinent to both individuals as well as most businesses. It is very important to understand that merely establishing an online presence is not good enough. Not when there...
The COVID 19 pandemic has upended not just companies, but entire sectors on a global level. The web design and digital marketing sectors have also been affected by the novel coronavirus in ways that we never could have foreseen only a few months back. The pandemic has...
If you are interested in increasing your overall traffic and brand awareness, you will have to understand the key concepts of search engine optimization (SEO). For example, there are literally thousands of people who are looking at content just like yours, at any...
ADA compliance on websites is a hot button topic right now. In 2019, the amount of lawsuits file against companies for web accessibility hit 40 lawsuits per week, which tops over 2,000 per year. Because of this, no longer does a website have to function well and look...
We all know that technology moves very fast and is often quite unpredictable. This holds even more true for websites than for other marketing material. While you may try to jump onto the very next big emerging website trends to stay in the game, it can prove to be...
At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy. An important...
The “Americans with Disabilities Act” (ADA) was passed around 30 years ago in 1990. The ADA Act is a set of laws that deal with civil rights and actively prohibit any sort of discrimination against people with disabilities in all spheres of public life. These include...
The last decade was a never-ending parade of open tabs and aggressive push notifications that kept competing for our attention. This has called for a lot of introspection from web designers who understand customer sentiments. After all, the whole point of setting up a...
Google is smart. And it is getting a whole lot smarter day by day. This is why you have to choose your keywords very carefully. Apart from that, Google is a pretty fickle beast. The search engine is absolutely imperative to the successful marketing of your web...
Have you ever paused to reflect as to why most commercial websites are not living up to their real potential, while others are? Look at this problem from an online marketing point of view. After all, a website has only 2 main tasks. It should be able to represent the...
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