Have you ever paused to reflect as to why most commercial websites are not living up to their real potential, while others are? Look at this problem from an online marketing point of view. After all, a website has only 2 main tasks. It should be able to represent the...
Your website is the core of your digital marketing campaign and contributes significantly to your online revenues. During any typical web project, there is so much involved – design, content, navigation and technical considerations like speed, hosting, SEO and so on....
No two websites are the same. Rather, each and every one of them is unique in its own way. However, there are certain trends that most websites follow. These trends are usually seasonal, and they change when they are replaced with fresh ideas and technology. With that...
Let us be clear about one thing – there is no concept of ‘do once and then you are done’ as far as websites are concerned. In fact, you need to continue taking care of your website and conduct ongoing website maintenance procedures to ensure that it continues to...
A steady increase in online traffic on a daily basis is widely considered to be ‘the holy grail’ of digital marketing. But the key issue is not the generation of hits. But rather the fact that these hits must be converted into sales. If you are interested in creating...
Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don’t know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our...
