The fact is, most business owners, and even some web designers, are doing it all wrong!
Before you attempt to build your own website, or hire a website designer or developer for your next project, make sure you are doing more than pushing out a cookie cutter website with no thought or strategy behind it. Let’s face it, as a business owner, you can’t afford to make mistakes with something as important as your website. Make sure you are hiring the right web developer for the job from the start, or that you have educated yourself in building an effective site.
A poorly designed or written website can easily make or break your online presence.
Your website is the hub for which all of your online marketing efforts are built around. Cheap website designers are just cranking out websites as quickly as possible, looking to move on to the next client when they are done with your website. They aren’t taking the time to really strategize your site and plan it out for maximum effectiveness. Be sure you ask your web designer the right questions ahead of time. Don’t know the questions? That’s where we can help.
Sure, you can DIY your own site. But, do you really understand all that needs to go into it?
Maybe you have decided to build your own website on SquareSpace or WIX. Or, some slick salesperson talked you into a Yellow Pages or Hibu website. Chances are, it won’t be built in a way that truly converts to leads and sales for your business. While anyone can set up a website, there is a lot more that goes into it then just picking a template and adding some pretty pictures and some text.
Get website advice from a professional.
As a busy business owner, you don’t have all of the knowledge and skills to build a website that is structurally SEO sound so you can be found in search engines, and converts to customers and clients. There is a proper way to structure your website for maximum impact and user engagement and for ranking well in search engines.
Unfortunately, trying to do it on your own, or taking bad website advice from well-meaning, but ill-informed friends and colleagues, can leave you with a failed website and financial losses.
Personal Website Consulting to Accelerate Your Online Marketing & Presence
If you are ready to really see your business grow online and watch your company’s web presence take flight, we are interested in working with you. We love helping businesses and business owners succeed.
Website Coaching Services
Our website coaching services are customized to your specific needs to help you implement the right processes for your business. We offer guidance and support in things such as developing your web presence and maximizing your inbound marketing potential. These things are crucial to your online visibility.
Online marketing can be overwhelming and you just need some help getting focused on what to do first. But, with some marketing coaches charging fees of $400 per hour and up, it can be a hard pill to swallow to reach out for help.
Maybe you don’t need long-term, expensive and in-depth online marketing consulting services, but just some temporary help from someone who knows about WordPress, websites, inbound marketing, social media marketing, content marketing, mailing list management, and SEO that you can run some ideas by and get feedback from. If so, let us be your sounding board and offer advice on some of your more pressing issues.
Do any of these sound familiar to you?
You aren't sure how to craft your website so that it generates inbound leads and sales.
You struggle with driving traffic to your website.
You aren't sure what type of inbound or social media marketing is right for your business or how to tie it to your website.
You need more local visibility online and are not sure how to get found in internet searches.
Social media confuses you and you aren't sure how to leverage it for your business.
You aren't sure where to start with SEO or how to be sure your site is optimized to the fullest to be found in search.
How Do Website Coaching Sessions Work?
- You pick the topic and tell me your situation via email prior to our conversation.
- I will review your situation and prepare my recommendations tailored to it.
- We schedule a Zoom session or phone call where we will discuss your situation and my recommended solution.
- I will give you some action items to work on and provide email support over the next five business days to keep you from getting stuck on them.
Getting Online Marketing Help Isn’t a Bad Thing
If your website is failing to rank well, you aren’t sure where to begin with online marketing, you don’t know how to manage social media, you are baffled by local SEO, you don’t know how to get setup with website hosting and domain names, or you aren’t sure how to write effectively about your business, a session or two may be all that you need to get clear on what your next steps should be.
Listen, I wouldn’t attempt to change my own brake fluid in my car, because I don’t know how to do it and it’s just easier to pay someone to take care of that for me. You know your business inside and out, and I know mine. I don’t pretend to know things I don’t know, and neither should any business owner.
There are times to do things yourself, times to hire the task out, and times to lean on mentors and consultants for advice on issues that you think you could handle in-house, if you just had enough of an education and insight into how to do it.
Leverage My 25+ Years Experience
I have been in the industry for over 25 years and have worked with countless small business owners and companies with one-on-one consultation services during the course of my career. I will let my credentials speak for themselves.
You can view my LinkedIn profile for more information about my experience and background. Be sure to connect with me while you are there.
And, visit my blog for a whole host of free advice on various website issues. Be sure to sign up to get my free newsletter if you would like more free advice dropped into your inbox via email from time to time.
How Can I Help You?
Consultations with me can be on a variety of topics you might be struggling with in developing your website or dealing with online marketing issues. I cover a variety of website topics with clients such as:
Website Platform Recommendations
Website Hosting Advice
Fixing WordPress Issues
Search Engine Optimization
Local SEO Recommendations
User Reviews and Reputation Management
Social Media Marketing
Copy Writing & Content Creation
Blogs & Blogging
UI/UX (User Interface and Experience)
Domain Name Advice
Web Hosting Advice
How I Have Helped Other Clients
Whatever your challenge, I can help you figure out a solution faster and with less stress and frustration than trying to go it alone. From brand new startups with a clean slate, to seasoned businesses looking to tack a specific challenge, I have been able to break barriers that they weren’t able to do on their own. Here are some examples from past clients.
- Helped a long-time client who didn’t have the budget for full scale SEO work to develop an SEO plan that they could implement in-house to help grow their local visibility online.
- Audited a website and identified areas that needed work in order to gain better search engine visibility and offer a more cohesive user experience for their website visitors.
- Advised a client what social media venues would be best for their business and how to manage them effectively.
- Worked with a small business to help them create an inbound marketing plan that made sense for their target demographics.
- Mentored a new WordPress website owner on how to optimize their blog posts for better SEO.
- Helped a startup choose the right business name, taught them how to develop a brand identity that works, and helped them to uncover what marketing strategies made the most sense for their niche market.
How Marketing Consultations Are Conducted
Some business owners prefer to consult via telephone, others are tech savvy enough to use Zoom. I am happy to do consulting either way, or a combination of the two.
Not Sure If This Is For You?
Schedule an initial 15-minute FREE call about your consultation requirements. My apologies in advance, but this will have to be strictly limited to that 15-minute time frame. This is not a consulting session, but rather a way to get to know each other and see if we are a good mutual fit for working together.
If I don’t feel I have the necessary skills to help you in your area of concern, I will tell you so, and may even be able to refer you to a trusted colleague who does specialize in your needs area, if warranted.
I only take on consulting and coaching projects when I know I can truly be of help to the client. This short call will allow me to assess your needs and give you an idea for how many hours I feel you should book with me to help your solve your most pressing issues.
Some businesses may only need an hour or two of my time, and others with more complex issues may need longer. Every business is unique! I can tailor consulting services to your exact needs.