Are you using social media for marketing your business? If not, you should be! However, the cold, hard, truth is many marketers fail to see an ROI (return on investment), whether that investment is time or money. While 77% of marketings say they are using social media for marketing, only 48% say they see any ROI. Why is that? Because, frankly, their content is boring!
I recently ran across this article on DrumUp.io, a social media and content marketing service, that covers this exact topic and thought I would share their key takeaways.
Look for inspiration everywhere.
Inspiration may come in weird places at odd times. Books, movies, articles online or in print, or conversations with people you meet. It may strike you during a long walk or meditation.
Diversify how you are sharing social media content to “keep it fresh.”
Diversification of you shares means to mix it up with different formats from memes, quotes, GIFs, videos, infographics, and just straight sharing.
Back off on the “corporate speak” and be more “real.”
Sometimes it’s easy to forget that we are dealing with real people when we make social media posts. While professionalism should not be thrown out the window, remember that you are dealing with real, live people and social media is a two-way street.
Develop a sense of humor.
Having a sense of humor doesn’t mean you have to write jokes for your listeners on social, but you should humorously engage with them from time to time.
Solve the issues that your prospects and customers or clients face.
Be sure that your content is speaking to the issues or challenges your followers have. Don’t just assume the problems they face, but engage them in conversation and find out what they are.
Learn more ways — in-depth.
To get a more in-depth idea of the changes you can make in your social media marketing plan, head over to their complete article. They give you some exact ways for how to achieve each of the points above.
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