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How to Manage Your Online Reputation Effectively

Entering an Online Era We have now entered an age where almost everything is run predominantly online. Whether you're catching up with friends, shopping for deals, or reading news, chances are that you're doing it online. That's because you can find almost anything...

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Writing Blog Posts for Difficult Topic Matters

I am currently working with a non-profit organization that helps deliver human trafficking victims out of terrible situations. A topic that was brought up in a recent marketing meeting was how to blog and write articles that are engaging for a reader, on a subject...

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Packaging and Advertising: These Two Go Hand-in-Hand

Two of the key elements of marketing and promoting a product are its packaging and advertising. Not so many years ago, students of marketing are taught about the 4 P's of marketing, and the importance of the role each plays in the success of the product. The concept...

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Does Content Length Matter for SEO?

When it comes to ranking your web pages and beefing up your SEO a lot of questions arise around content length. According to SWEOR, a Minneapolis based digital marketing and SEO firm, longer content produces higher search rankings. And while Google doesn't determine a...

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3 Emotional Messages Your Brand Should Emanate

One way to make your brand last for many generations is to connect with your target audience emotionally. It can create loyal consumers through lasting relationships. There are three kinds of emotional messages you can resonate with your audience: hope and optimism,...

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How Small Businesses Can Thrive On New Technology

A wide variety of free and low-cost modern technologies have made it possible for small businesses to thrive in a competitive marketplace where large businesses have traditionally ruled supreme. Small business owners can interact with a significant number of potential...

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