Recent Articles
Content Is King: Designing a Content-Based Website
A steady increase in online traffic on a daily basis is widely considered to be ‘the holy grail’ of digital marketing. But the key issue is not the generation of hits. But rather the fact that these hits must be converted into sales. If you are interested in creating...
Designing a Logo that Builds a Better Brand
Whether you are launching a new brand or rebranding, logos are a very important part of that. They are what potential customers first see about your company. Logos affect your customers’ perception of your brand and purchasing decisions. So how can you come up with an...
8 Beautiful Color Palettes for Your Next Web Project
Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don't know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our choices...
Web Hosting Types: Understanding Key Features, Advantages and Differences
For any website to be successful enough to attract traffic in the long run, it is imperative that the front end, i.e. design element graphics, and content should be top-notch. However, once you have your website up and running, you will realize that while content is...
WP Website Updates: The Whys and Hows
The number of WordPress based websites crosses 10 million. Around 500 websites are added daily making WordPress the fastest growing CMS currently. Major updates are released after 152 days, on average, and since the platform’s launch, 32 main updates have been...
4 Essential Elements of a Professional Brand
The number of WordPress based websites crosses 10 million. Around 500 websites are added daily making WordPress the fastest growing CMS currently. Major updates are released after 152 days, on average, and since the platform’s launch, 32 main updates have been...
Effective Business Promotion through Social Media
Building a strong brand is essential to the success of your company. Every time you connect with your customers is a chance to build your brand. When establishing your brand, you need consistency so that your customers will identify with you. Here are four elements...
What You Need to Know About SEO to Grow Your Business Online
Social media marketing is an overwhelming concept in the digital world. There are too many platforms, too many requirements, and too many paradigms. What works and what does not? We’ll take you back to the basics and then discuss the most effective social media...
Using Video to Expand Your Business Online Footprint
By now, most businesses are aware of the importance of SEO. SEO is mandatory for the popularizing of companies for now and the future. And even though social media is gaining more clout among consumers, SEO still reigns supreme. Therefore, it is crucial to know how to...
How to Use a SWOT Analysis to Strengthen Your Marketing Strategy
Having an online presence is an important part of a successful business plan. Many consumers are turning to online shopping or research before choosing what to buy. Considering that YouTube is one of the most popular websites today, video can play a large part in...
4 Things You Can Do with a Mailing List
The axiom "know thyself" is equally as important for businesses as it is for individuals with defined goals overhead. Increasing the effectiveness of your organization's capabilities and credibility in the marketplace requires a deep look into the skills, knowledge,...
4 Essential Elements of a Powerful Online Footprint
Building a mailing list is one of the best steps to take in marketing. Once you have a sizable list of interested readers who willingly gave you their email addresses and/or physical mailing addresses, you can tap into this income-earning potential whenever you want....