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Are you paying to boost you company’s Facebook posts? If not, you are doing it all wrong.
I recently had an interaction with a client who was wondering why they weren’t getting any traction for the business on Facebook. They used to get a lot of likes and comments, but have noticed over the past few years that has dried up, despite having more followers...
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5 Social Media Tips Businesses Need to Know
If you're having the conversation about social media in your company, you're on the right track. It is so essential to use social media in order to push your marketing efforts forward. Plus, it's a free platform that gives you access to millions of people. Why...
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How to Manage Your Online Reputation Effectively
Entering an Online Era We have now entered an age where almost everything is run predominantly online. Whether you're catching up with friends, shopping for deals, or reading news, chances are that you're doing it online. That's because you can find almost anything...
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6 Tips for Determining If You Are Hiring the Right Marketer, Graphic Designer, Website Developer, or Creative Agency For Your Next Project
I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today's digital world it seems like "graphic designers" and "website...
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Social Media Tools You Need In Your Arsenal Today
For modern businesses, connecting with customers through social media is probably the single most effective way to expand your business online. Given that daily Facebook visitors grew by 6% from 2015 to 2016 (to equal more than 1.6 billion users), and roughly 75...
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Writing Blog Posts for Difficult Topic Matters
I am currently working with a non-profit organization that helps deliver human trafficking victims out of terrible situations. A topic that was brought up in a recent marketing meeting was how to blog and write articles that are engaging for a reader, on a subject...
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Tools That Marketers Need To Be Considering In 2018
Global markets have given businesses unlimited opportunities to sell their goods. However, low barriers to entry and a plethora of new ventures has created an intensely competitive atmosphere. For this reason alone, success in business is anything but guaranteed....
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Packaging and Advertising: These Two Go Hand-in-Hand
Two of the key elements of marketing and promoting a product are its packaging and advertising. Not so many years ago, students of marketing are taught about the 4 P's of marketing, and the importance of the role each plays in the success of the product. The concept...
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Why the Design of Your Website Actually Does Matter When It Comes to SEO
Whenever I design a website I always think about the colors, fonts, and type of design, which is the user interface of the site. But, things such as user flows, mobile and desktop layouts, architecture, and website structure, otherwise known as the UX, or user...
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Does Content Length Matter for SEO?
When it comes to ranking your web pages and beefing up your SEO a lot of questions arise around content length. According to SWEOR, a Minneapolis based digital marketing and SEO firm, longer content produces higher search rankings. And while Google doesn't determine a...
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3 Emotional Messages Your Brand Should Emanate
One way to make your brand last for many generations is to connect with your target audience emotionally. It can create loyal consumers through lasting relationships. There are three kinds of emotional messages you can resonate with your audience: hope and optimism,...
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How Small Businesses Can Thrive On New Technology
A wide variety of free and low-cost modern technologies have made it possible for small businesses to thrive in a competitive marketplace where large businesses have traditionally ruled supreme. Small business owners can interact with a significant number of potential...
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