Recent Articles
How to Use Your Logo to Help Brand Your Company
Your logo is meant to be seen, and absolutely needs to be powerful. You’ve spent a lot of time and effort finding the perfect symmetry and simplicity, or paid a lot of money to a logo designer to do it for you. The colors are tuned perfectly. It is identifiable and...
Why Your Business Should Consider Print Advertising
In today’s digital age, many marketers have focused in on online marketing. However, print marketing is not yet obsolete. It would be in the best interest of your business to continue using print advertising alongside digital as a marketing strategy for the following...
Social Media Strategies to Draw in New Customers
The most effective marketing strategies are those that reach the widest, most effective audience in the most effective ways. Social media is easily one of the best and most efficient means of reaching an audience, but once you’ve reached them you need to hold onto...
3 Elements That You Should Incorporate in Your SEO Strategy
Building a great SEO (search engine optimization) strategy is something that takes most businesses a bit of time to figure out. Even if you predict that one strategy will be the key to increasing traffic to your site, it takes trial and error. Be patient through the...
What You Need to Change Your Marketing Strategy
Maybe you’re in the situation where your marketing seems to be falling a little flat and you want to change it. But because marketing is incredibly complex, it is often difficult to know where to start. And even once you figure out where to start, crafting the right...
Important Elements Every Business Should Display on Their Website
A business owner’s website goes a long way in establishing SEO. Presentation is important in creating an aesthetically pleasing and attractive website. Content keeps users and customers coming back. Every business needs to display a services page, customer reviews,...
Image Resolution: Bigger is Better
Sometimes clients will send small images — for instance, a 100K JPG or PNG image for a print piece they are having designed. Or, they will ask me to go on their website and pull down an image to work with. It's then that I have to explain that won't work because the...
Guide to Designing a Logo For your Website
If you recall the logos for the most popular brands out there like Apple, Nike, Audi, etc., they don’t have their brand names integrated in it. Yet, almost everyone recognizes the name each of these represent. This is the power of brand logos. They help you develop...
How to Make Your Social Media Marketing Run Effortlessly
As an entrepreneur, you need things to come together seamlessly into a cohesive whole, and then to work together beautifully, like puzzle pieces clicking together. Unfortunately, few things in business actually run that way, and figuring out how to get your social...
How to Entice Customers with Mobile Marketing
Mobile marketing is an important part of modern business and you can learn to use it to your advantage. When your mobile marketing strategy is on point, your business will be positively impacted by it. Here are a few important mobile marketing skills that will help...
Why You Should Implement Traditional Strategies into Your Marketing Plan
Your business has worked hard to create an established digital marketing plan. However, it can be surprising to realize there are some traditional strategies that might have been overlooked. In fact, sometimes traditional methods of advertising are the better option...
How Can I Expand My Marketing Reach?
Figuring out how to reach more people in a way that results in lead conversion is a complicated process. It requires patience and careful analysis of where you are now so that you can map out a plan to where you want to be. Starting with some of these steps can help...
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