Recent Articles
How Your Blog Content Can Help Maximize Your Online Footprint
The days when the effectiveness of blog writing to grow your online footprint was questionable are over. Marketing research proves that websites that publish blogs regularly can generate more than four times as many leads as websites that don’t. Creative blogs can...
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Metrics Of Success: How To Tell If Your Website Is Doing Well
Tracking metrics is an important step in maintaining and optimizing your business' website and advertising efforts. It provides valuable insight into your site's performance and overall online presence. Using this information, you can adjust your website to reach a...
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Boring Social Media Content? Here’s How to Fix It…
Are you using social media for marketing your business? If not, you should be! However, the cold, hard, truth is many marketers fail to see an ROI (return on investment), whether that investment is time or money. While 77% of marketings say they are using social media...
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6 Everyday Writing Mistakes That Make You Look Unprofessional
If you are in business, chances are you have to write from time to time. Whether it's a blog posting on your website, a press release for the media, an email to a potential client, or marketing copy for a new product, words matter. Often, certain types of text are...
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Weekly Roundup: May 7th, 2018
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
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Apps Your Company Should Be Utilizing for Better Efficiency
If you are looking to improve your efficiency as a company, you need to understand what the right tools are for your industry. It is vital you spend some time researching different online programs, apps, and other tools. This way, you can get the best results in terms...
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Do You Really Need to Incorporate “Landing Pages” Into Your Website?
In a simple answer, yes. Landing pages are an essential part of an overall marketing strategy. Your main website should only be a small part of your marketing strategy. A smart inbound marketer understands that once you have done all the hard work to get visitors to a...
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WordPress Auto-Update Introduces a Bug That Breaks All Future Auto-Updates
WordPress 4.9.3 was released earlier this week and many sites auto-updated, just as they normally do. But in a sad turn of events, the release of 4.9.3 included a bug which broke the WordPress auto-update feature for future versions, unless manual action is taken on...
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What Makes a Website Good?
Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...
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Five Gigantic Influences of Digital Marketing
If you are a CEO, web designer, entrepreneur, or another business professional, then marketing affects your life every day. You need to have a strong idea of the way digital marketing plays a role in today's day and age with the internet connecting the globe. Here are...
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What Your Brand Name Says About Your Business
If you operate a business, are looking to create your own startup, or are building up an entrepreneurship, you understand the importance of your brand name. It is more than a simple name or logo, it conveys a deeper meaning to your core audience. Your brand image is...
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4 Tips for Building and Protecting Your Brand
When it comes to building a successful business, your brand matters a lot. Without a clear, distinct brand identity, it's hard to get customers to even remember your business, let alone choose you over the competition. Many businesses fail simply because their...
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