Recent Articles
The Worst Website Design Mistakes That You Can Ever Make
Your website is the core of your digital marketing campaign and contributes significantly to your online revenues. During any typical web project, there is so much involved – design, content, navigation and technical considerations like speed, hosting, SEO and so on....
15 Absolutely ‘Must-Have Features’ If You Want to Create the Perfect E-Commerce Website
No two websites are the same. Rather, each and every one of them is unique in its own way. However, there are certain trends that most websites follow. These trends are usually seasonal, and they change when they are replaced with fresh ideas and technology. With that...
Establish a Solid Online Reputation with Bing Places for Business
Whether or not you own a business, having an online presence is an important strategy to add to your overall marketing plan. Companies that have a storefront should still list their business online for a number of reasons. The most important reason is that consumers...
6 Important Website Maintenance Tips That Will Help Ensure A Seamless Experience for Your Visitors
Let us be clear about one thing – there is no concept of ‘do once and then you are done’ as far as websites are concerned. In fact, you need to continue taking care of your website and conduct ongoing website maintenance procedures to ensure that it continues to...
Post-Mortem: Big Branding Mistakes from America’s Most Hated Companies
Maintaining a good reputation based on brand recognition is an important aspect of any business strategy. As a business grows, it stakes its reputation on its brand on the assumption that customers will be attracted to the company because of its respectability and...
Content Is King: Designing a Content-Based Website
A steady increase in online traffic on a daily basis is widely considered to be ‘the holy grail’ of digital marketing. But the key issue is not the generation of hits. But rather the fact that these hits must be converted into sales. If you are interested in creating...
Designing a Logo that Builds a Better Brand
Whether you are launching a new brand or rebranding, logos are a very important part of that. They are what potential customers first see about your company. Logos affect your customers’ perception of your brand and purchasing decisions. So how can you come up with an...
8 Beautiful Color Palettes for Your Next Web Project
Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don't know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our choices...
Web Hosting Types: Understanding Key Features, Advantages and Differences
For any website to be successful enough to attract traffic in the long run, it is imperative that the front end, i.e. design element graphics, and content should be top-notch. However, once you have your website up and running, you will realize that while content is...
WP Website Updates: The Whys and Hows
The number of WordPress based websites crosses 10 million. Around 500 websites are added daily making WordPress the fastest growing CMS currently. Major updates are released after 152 days, on average, and since the platform’s launch, 32 main updates have been...
4 Essential Elements of a Professional Brand
Building a strong brand is essential to the success of your company. Every time you connect with your customers is a chance to build your brand. When establishing your brand, you need consistency so that your customers will identify with you. Here are four elements...
Effective Business Promotion through Social Media
Social media marketing is an overwhelming concept in the digital world. There are too many platforms, too many requirements, and too many paradigms. What works and what does not? We’ll take you back to the basics and then discuss the most effective social media...