Recent Articles
COVID-19 & Your Website: What Should You Do?
We are living in an interesting time right now, to say the least, are we not? After a particularly hectic week last week, where we were furiously updating the websites of clients who reached out to us to get COVID-19 notices up, it occurred to me that many of our...
Attracting the Right Target Audience: The Hidden Secrets of a Successful Website Marketing Campaign
The number-one challenge currently faced by web marketers and site owners is the lack of website traffic. If your website is not getting traffic, you won’t be able to nurture potential clients and customers, letting them know what you have to offer. While that is bad...
SEO SPAM = SEO SCAM: Don’t Fall Victim to Unscrupulous Snake-Oil SEO Offers
I recently had a client contact me because they received an email from an SEO company that said their website was not properly optimized and underperforming in search engines. Of course, the client didn't know this person, who reached out totally unsolicited, and it...
Preparing Your Website for 2020 And Beyond: The Latest Emerging Trends To Look Out For
We all know that technology moves very fast and is often quite unpredictable. This holds even more true for websites than for other marketing material. While you may try to jump onto the very next big emerging website trends to stay in the game, it can prove to be...
Harnessing the Power of Local Citations to Increase Traffic
At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy. An important...
Americans With Disabilities Act (ADA) Website Design and Compliance: Is Your Website Compliant Enough?
The “Americans with Disabilities Act” (ADA) was passed around 30 years ago in 1990. The ADA Act is a set of laws that deal with civil rights and actively prohibit any sort of discrimination against people with disabilities in all spheres of public life. These include...
The Latest Trends in Website Design for 2020
The last decade was a never-ending parade of open tabs and aggressive push notifications that kept competing for our attention. This has called for a lot of introspection from web designers who understand customer sentiments. After all, the whole point of setting up a...
Understanding Google Algorithm Updates
Google is smart. And it is getting a whole lot smarter day by day. This is why you have to choose your keywords very carefully. Apart from that, Google is a pretty fickle beast. The search engine is absolutely imperative to the successful marketing of your web...
3 Surprising Things That Affect Your Brand
Branding is always changing, and finding something that will resonate with your target audience forever is almost an impossible challenge. Today's successful brands understand the importance of adaptability. They use their companies’ core elements as a foundation for...
How Can You Turn Your Website into a Lean, Mean Growth Machine?
Have you ever paused to reflect as to why most commercial websites are not living up to their real potential, while others are? Look at this problem from an online marketing point of view. After all, a website has only 2 main tasks. It should be able to represent the...
DIY SEO: Can You Do Your Own SEO Work?
I have often had people ask me, can I do my own SEO work? Well, certainly. Anyone can do their own SEO, with enough time and patience, and a desire to learn how to do it. Otherwise, they are, of course, paying someone to do it for them for a fee. It all boils down to...
The Worst Website Design Mistakes That You Can Ever Make
Your website is the core of your digital marketing campaign and contributes significantly to your online revenues. During any typical web project, there is so much involved – design, content, navigation and technical considerations like speed, hosting, SEO and so on....