Recent Articles
Packaging and Advertising: These Two Go Hand-in-Hand
Two of the key elements of marketing and promoting a product are its packaging and advertising. Not so many years ago, students of marketing are taught about the 4 P's of marketing, and the importance of the role each plays in the success of the product. The concept...
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Why the Design of Your Website Actually Does Matter When It Comes to SEO
Whenever I design a website I always think about the colors, fonts, and type of design, which is the user interface of the site. But, things such as user flows, mobile and desktop layouts, architecture, and website structure, otherwise known as the UX, or user...
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Does Content Length Matter for SEO?
When it comes to ranking your web pages and beefing up your SEO a lot of questions arise around content length. According to SWEOR, a Minneapolis based digital marketing and SEO firm, longer content produces higher search rankings. And while Google doesn't determine a...
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3 Emotional Messages Your Brand Should Emanate
One way to make your brand last for many generations is to connect with your target audience emotionally. It can create loyal consumers through lasting relationships. There are three kinds of emotional messages you can resonate with your audience: hope and optimism,...
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How Small Businesses Can Thrive On New Technology
A wide variety of free and low-cost modern technologies have made it possible for small businesses to thrive in a competitive marketplace where large businesses have traditionally ruled supreme. Small business owners can interact with a significant number of potential...
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How Your Blog Content Can Help Maximize Your Online Footprint
The days when the effectiveness of blog writing to grow your online footprint was questionable are over. Marketing research proves that websites that publish blogs regularly can generate more than four times as many leads as websites that don’t. Creative blogs can...
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Metrics Of Success: How To Tell If Your Website Is Doing Well
Tracking metrics is an important step in maintaining and optimizing your business' website and advertising efforts. It provides valuable insight into your site's performance and overall online presence. Using this information, you can adjust your website to reach a...
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Boring Social Media Content? Here’s How to Fix It…
Are you using social media for marketing your business? If not, you should be! However, the cold, hard, truth is many marketers fail to see an ROI (return on investment), whether that investment is time or money. While 77% of marketings say they are using social media...
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6 Everyday Writing Mistakes That Make You Look Unprofessional
If you are in business, chances are you have to write from time to time. Whether it's a blog posting on your website, a press release for the media, an email to a potential client, or marketing copy for a new product, words matter. Often, certain types of text are...
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Weekly Roundup: May 7th, 2018
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
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Apps Your Company Should Be Utilizing for Better Efficiency
If you are looking to improve your efficiency as a company, you need to understand what the right tools are for your industry. It is vital you spend some time researching different online programs, apps, and other tools. This way, you can get the best results in terms...
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Do You Really Need to Incorporate “Landing Pages” Into Your Website?
In a simple answer, yes. Landing pages are an essential part of an overall marketing strategy. Your main website should only be a small part of your marketing strategy. A smart inbound marketer understands that once you have done all the hard work to get visitors to a...
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