adjective. relating to the identification of long-term or overall aims and interests and the means of achieving them.
adjective. relating to or involving the imagination or original ideas, especially in the production of an artistic work.
adjective. having knowledge or skill in a particular field, especially a profession or job, gained over a period of time.
The Website Struggle is Real
Have You Tried to Build Your Own Website For Your Business?
Business owners know they need a website. So, they try to build it on their own, with little return on their time investment to show for their efforts. Their websites don't perform as they expected. They don't gain new customers. And, their sales don't grow.
Sadly, online page builders like WIX, SquareSpace, GoDaddy, and others tout the ease of building your website using their tools. But, they don't tell you that there is so much more that goes into developing an EFFECTIVE website that ranks well on Google and gets more eyes on your pages.
The cold hard truth is that having access to a website page builder does not mean you can build your website on your own and have it help you grow your business, as it should. A lot more goes into creating a website that converts to paying customers for your business.
Here are a few truths about what makes a website effective.
Consistent Branding • On-Target Messaging • Engaging Content
Easy to Use Navigation • Proper Site Structure • Website Speed
Proper Title Tag Optimizations • Optimizing Images Correctly
ADA Compliance • Mobile Usability & Responsive Design
Local Landing Pages Optimized for SEO
All of this and more goes into your site's SEO (Search Engine Optimization) which helps you rank in organic searches. It also makes for a much better overall user experience to your websites visitors.
If you don't get it right the first time, you could lose that new lead forever!
Is that a risk you are willing to take for your business?
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