A steady increase in online traffic on a daily basis is widely considered to be ‘the holy grail’ of digital marketing. But the key issue is not the generation of hits. But rather the fact that these hits must be converted into sales. If you are interested in creating...
As most online marketers know, keyword strategy and research is considered to be an important part of your digital marketing strategy. This is because it has the power to dictate the kind of traffic that will be attracted to your website. Moreover, it will also help...
Social media marketing is an overwhelming concept in the digital world. There are too many platforms, too many requirements, and too many paradigms. What works and what does not? We’ll take you back to the basics and then discuss the most effective social media...
Your business website, the core of your digital campaign, can provide you with a maximum number of leads. But only when it is properly optimized. No, this just doesn’t involve developing quality content or a CTA button on the home page; there’s a lot more to it. What...
How well does your website do in terms of meeting your goals and attracting new business? Do you get as many visitors as you’d like to, and do you achieve the expected conversion rates you would like to see your website get? The position of key elements, navigation,...
I recently had an interaction with a client who was wondering why they weren’t getting any traction for the business on Facebook. They used to get a lot of likes and comments, but have noticed over the past few years that has dried up, despite having more followers...
I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today's digital world it seems like "graphic designers" and "website...
When it comes to ranking your web pages and beefing up your SEO a lot of questions arise around content length. According to SWEOR, a Minneapolis based digital marketing and SEO firm, longer content produces higher search rankings. And while Google doesn't determine a...
Are you using social media for marketing your business? If not, you should be! However, the cold, hard, truth is many marketers fail to see an ROI (return on investment), whether that investment is time or money. While 77% of marketings say they are using social media...
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
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