Recent Articles
Does Your Website Suffer From “Thin Content” and Why It Might Be Hurting Your SEO
Google relies on automated algorithms to evaluate websites and improve search quality. Google's algorithms attempt to understand the user's behaviour and Google measures this behaviour to try to determine how "satisfied" the searcher is after landing on a page found...
10 Design and Redesign Mistakes That Will Hurt Your Website
Google makes it perfectly clear that when it comes to SEO they want more "user friendly" content and a better overall website user experience. So, over the past several years they have updated their algorithms to test for these things when ranking websites in their...
Local Search Just Got a Bit More Difficult to Rank With Google In
Several weeks ago Google shook up local search when people began to notice that the usual 7-packs of listings that showed up in search results for local businesses were suddenly replaced with 3-packs. This means instead of searchers seeing seven top local listings,...
There Are Many Different Types of SEO Experts…Which Do You Need?
I am often asked by clients and potential clients about SEO (search engine optimization). Many people assume SEO is SEO and don't realize that SEO encompasses a wide variety of types of work and processes and there are several different types of SEO experts. Some may...
WordPress Security and Maintenance Release with 4.3.1
Yesterday, WordPress released version 4.3.1 of it's software. This is a security release for all previous versions and I strongly recommend that you update your sites immediately. If you are one of our monthly maintenance plans, no worries, we will take care of it for...
Why A YP or Hibu Website Is A Bad Idea For Your Businesses
The following is an opinion, backed by online research. Many businesses have considered (or are using) services such as Hibu or YP (Yellow Pages) to build their websites. I get that sometimes, for those unfamiliar with online marketing, knowing where to host and build...
Adobe Flash Is All But Dead At This Point – Does Your Website Still Rely On It?
For years I have been telling my clients to get away from using Flash on their websites. It has been a tough sell for some, too. Many are still in awe of all the cool things Flash allowed them to do on their websites. But, as more and more people started browsing the...
Have You Considered Doing Holiday Themed Emails?
Have you thought about doing holiday-themed emails for your business? In 2014, 83 percent of retailers sent a general holiday-themed or winter-themed email campaign. Themed campaigns for Halloween, Cyber Monday and Christmas also have an added benefit from earlier deployment, as the holiday season approaches.
Help! My WordPress Site Is Gone!
Would you know how to recover your WordPress site if something terrible happened to it? Often times even a small update can wreak havoc on a formerly issueless WordPress site. This happened recently to a company who contacted me for help. They actually had done absolutely nothing to their site to cause the issue. It happened as a result of the latest WordPress core software security update.
Facebook Display Advertising Grows, While Google Slips
Have you been struggling with where to put your website's display advertising dollars? According to a recent Digital Marketing Report by IgnitionOne, more advertisers are turning to Facebook for their paid display advertising, instead of Google. Their report shows...
5 Websites That You Probably Didn’t Know Were Built On WordPress
A lot of times when I mention building a website on WordPress people look at me funny because they automatically assume I am talking about a blog. But, WordPress is not just a blogging platform. It is a full blown Content Management System (CMS), which makes it...
7 Essential Features Users Want From a Mobile Website
With 50% of all internet browsing experiences now coming from smaller mobile devices, and it being more essential than ever that your website is served up in a mobile-friendly fashion, it is also important that you offer your visitors a clean and easy-to-use mobile...
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