Have you thought about doing holiday-themed emails for your business? In 2014, 83 percent of retailers sent a general holiday-themed or winter-themed email campaign. Themed campaigns for Halloween, Cyber Monday and Christmas also have an added benefit from earlier deployment, as the holiday season approaches.

christmas email photo

According to a new study done by Yesmail, holiday-themed email open rates went from 14.2 percent in 2015 up to 15.1 percent in 2014. Open rates for these type of themed emails exceeded non-themed campaigns as well.

Yesmail also predicts that in  2015, even though there will be an overall increase among businesses using holiday emails, the volume won’t have an adverse affect on consumer engagement levels.

So, if you haven’t considered doing a seasonal themed emails to your customers or clients, now might be the time to consider planning for them. Planning early and creating an email calendar are keys to making sure your email campaigns go off without any issues and on-time.

We have many seasonal events coming up, that could benefit from themed email campaigns. Think of the following:

  • Back to School
  • Autumn / Fall
  • Halloween
  • Thanksgiving
  • Black Friday
  • Cyber Monday
  • Christmas
  • Hanukkah
  • Winter
  • New Year’s

Yesmail’s study also found that earlier deployment of campaigns for Halloween, Cyber Monday and Christmas benefited their open rates. For instance Halloween email open rates were 15.2 percent in the first half of October, compared to only 13.3 in the second half.

So, even though July might seem like a crazy time to be thinking so far ahead, if you don’t start now, and plan your campaigns in advance, these events just might sneak up on you before you know it!


advertising, email marketing, holiday, marketing

Nora Kramer
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