Recent Articles
Why the Design of Your Website Actually Does Matter When It Comes to SEO
Whenever I design a website I always think about the colors, fonts, and type of design, which is the user interface of the site. But, things such as user flows, mobile and desktop layouts, architecture, and website structure, otherwise known as the UX, or user...
Does Content Length Matter for SEO?
When it comes to ranking your web pages and beefing up your SEO a lot of questions arise around content length. According to SWEOR, a Minneapolis based digital marketing and SEO firm, longer content produces higher search rankings. And while Google doesn't determine a...
Boring Social Media Content? Here’s How to Fix It…
Are you using social media for marketing your business? If not, you should be! However, the cold, hard, truth is many marketers fail to see an ROI (return on investment), whether that investment is time or money. While 77% of marketings say they are using social media...
6 Everyday Writing Mistakes That Make You Look Unprofessional
If you are in business, chances are you have to write from time to time. Whether it's a blog posting on your website, a press release for the media, an email to a potential client, or marketing copy for a new product, words matter. Often, certain types of text are...
Weekly Roundup: May 7th, 2018
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
Do You Really Need to Incorporate “Landing Pages” Into Your Website?
In a simple answer, yes. Landing pages are an essential part of an overall marketing strategy. Your main website should only be a small part of your marketing strategy. A smart inbound marketer understands that once you have done all the hard work to get visitors to a...
WordPress Auto-Update Introduces a Bug That Breaks All Future Auto-Updates
WordPress 4.9.3 was released earlier this week and many sites auto-updated, just as they normally do. But in a sad turn of events, the release of 4.9.3 included a bug which broke the WordPress auto-update feature for future versions, unless manual action is taken on...
What Makes a Website Good?
Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...
Protecting Yourself From Intellectual Property Rights and Domain Name Scams
Today I became the intended "victim" of a domain name/intellectual property scam that is going around. Although "scam" is probably not the right word for it, because it's not technically illegal, it's just sleazy and opportunistic. These companies prey on fear and...
Is Blogging Good For Your Business?
I'm sure you have heard it before — if not from me, then from some other web professional. "You need to be blogging." Yes, I say it all the time to clients. Some heed the advice, and it does pay off for them over time, but others just feel like it's a waste of time....
Is Your Website Trustworthy? 6 Ways To Make Sure Your Website Conveys Trust to Your Visitors
IRL (in real life) people do business face to face with other people. They talk to a sales clerk in a local store or a waitress at their favorite restaurant. It's easy to make a judgment call about how trustworthy the business you are dealing with is because you are...
Why “I’m Not Sure What I Want, But I Will Know It When I See It” Doesn’t Work In Graphic & Web Design
The phrase "I don't know what I want, but I will know it when I see it" has been said to me more times in the past two weeks than I can count. I have been known to hear that phrase, from time to time over the years, mostly from indecisive clients who don't know what...
Want to work with me?
I would love to talk with you and see if we are a good fit for each other on a project! Please schedule a call to get started.