Recent Articles
Print Marketing: Is It Still Relevant?
Tons of people have moved into digital marketing and advertising online, which I believe is where they need to be moving. However, that doesn't mean that traditional printed marketing is dead, by any stretch of the imagination. While printed newspapers are becoming...
Promoting Your Content With The Right Tools
Let's face it, your blog or website isn't going to promote itself. It's up to you to get the word out and boost your content marketing efforts. But, it's a struggle to know exactly how to do that. I get it. Understand that there are six phases of the content marketing...
5 Elements of Effective Logo Design
Even though we have ventured into a more digital age for advertising mediums, logo design still couldn't be any less important than it was when we used primarily print design for marketing. Logos are what makes a company or organization easily identifiable. Too often...
Building Backlinks and Boosting SEO
Building backlinks to your website is a must to help increase your search engine optimization (SEO). But, before you dive into backlinks you must first understand what they are. Backlinks are quite simply incoming links to your web page. When a web page links to...
Creating A Blogging and Editorial Calendar
It is so important that companies proactively stay on top of their inbound content marketing efforts. Blogging and adding articles to your website are a good way to do just that. Whether you call it an actual blog, or if it's simply an area on your website where you...
Large Scale DDoS Attack Slows Internet
If you had problems with the internet today, you are not alone. A large DNS provider, DynDNS, also known as Dyn.com, has been hit with a series of DDoS attacks today. Initially, the attacks started on the East Coast of the United States in the morning, but most were...
The Problem With Most Blogs
As anyone who follows my website or subscribes to my newsletter knows, I believe in the importance of blogging for driving traffic and search engines to your site. I stress the importance of using strong keywords within your blog posts and good title and subtitle...
7 SEO Tips to Rank Your Website Higher In Local Search
To rank your website higher in local search, you need to to keep up the pace with Google as it keeps updating its algorithm. The following tips will help you to stay up-to-date and improve your rankings in local search. 1.) Do extensive keyword research. Do a...
Why Your Business Needs A Mailing List
Does your company have a client or customer mailing list? If not, why not? Mailing lists can be the lifeblood of many businesses. According to Derek Halpern, the founder of Social Triggers, if you aren't building a mailing list "you're an idiot." It's pretty blunt....
10 Low Cost Ways to Drive Traffic To Your Website
One of the harder realities for business owners to face is that simply having a website online doesn't guarantee that anyone will visit it. With over one billion sites available online today, what makes you think your particular site is so unique it will automatically...
Are You Using Local Citations For SEO?
Are you using citations to increase your local visibility on search? A local citation is a mention of your company on the web, whether it is with or without a link. Citations are created for businesses by getting listed in local directories online. And these matter...
Google Announces Removal Of “Mobile-Friendly” Tag
In an unexpected announcement, to me, as well as others, Google has decided to remove the "mobile-friendly tag" that they have been showing in front of the page meta description in the mobile search results. Speculation is that search results have become a bit...
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