It’s never too early to start beefing up your search engine optimization (SEO) efforts for the coming new year. So what are the things you should be looking at to boost your rankings?
According to ID Marketing Tools, a site devoted to helping markers find the best tools and tactics with data-driven insights and tutorials, you need to look to the following items for better 2017 rankings:
Google knows the younger audience is on those platforms. In order to stay relevant, and keep their all-important Ad revenue, they have to win in a mobile world. How better to keep those impatient millennials by boosting the speed of sites, and handsomely rewarding those who do.
Beef up your local SEO.
As more and more customers begin using voice search technology to make inquiries, local SEO will become even more important than it is now. To take advantage of this trend, you will need to seriously consider how your customers will use voice search. What phrases will they use? Optimize your content to match those phrases.
RankBrain is a form of Artificial Intelligence used by Google to help filter and process a large portion of search queries, so the results displayed are relevant to, and reflective of, the search intent. RankBrain uses machine learning and AI, with the ability to predict meaning, and therefore relevancy, to display the best matching results, even for previously unknown, and new search requests.
Make your SEO more people-focused.
In 2017, social media marketing will play an even more prominent role in ensuring solid search ranking. This means that it is a great time for SEO specialists to focus on building a stronger presence on social media, or taking whatever steps they can to get in front of customers even when they’re not in the buying cycle.
Backlink like a boss.
Once again, for SEO purposes, content is still king but promo is God, or the queen or whatever you want to call it. If you build it, they won’t come. This means for success purposes you need to have either a built-in audience or a built-in promotion plan for anything you produce.
To learn more about what each of these action items entails, be sure to check out their article for more information.
Search engine ranking algorithms are always evolving the changing, but good SEO practices will stand the test of time. Be sure you continue providing useful and highly engaging content to your website visitors, and you are halfway to achieving your SEO goals.
Nora Kramer is a graphic designer, website developer, and online marketing consultant, based in the Tampa Bay, Florida area, with over two decades of experience in graphic design, website development and company branding. She also has a passion for photography and writing. Nora received the Charlie Award (1st Place) in 2002 for "Best Magazine Feature Article of the Year" from the Florida Magazine Association for a cover feature article she wrote for "Create," a graphic design magazine. You can follow all of her social media channels at about.me/norakramer.
We use cookies on our website to enhance your user experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
