Your business website, the core of your digital campaign, can provide you with a maximum number of leads. But only when it is properly optimized. No, this just doesn’t involve developing quality content or a CTA button on the home page; there’s a lot more to it. What...
How well does your website do in terms of meeting your goals and attracting new business? Do you get as many visitors as you’d like to, and do you achieve the expected conversion rates you would like to see your website get? The position of key elements, navigation,...
In case you have been living under a rock, mobile devices have taken over the way people use the internet, and this is expected to continue for quite a while. Right now, about 52% of web surfing happens on mobile phones. This means the internet is being accessed by...
I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today's digital world it seems like "graphic designers" and "website...
Whenever I design a website I always think about the colors, fonts, and type of design, which is the user interface of the site. But, things such as user flows, mobile and desktop layouts, architecture, and website structure, otherwise known as the UX, or user...
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
In a simple answer, yes. Landing pages are an essential part of an overall marketing strategy. Your main website should only be a small part of your marketing strategy. A smart inbound marketer understands that once you have done all the hard work to get visitors to a...
Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...
IRL (in real life) people do business face to face with other people. They talk to a sales clerk in a local store or a waitress at their favorite restaurant. It's easy to make a judgment call about how trustworthy the business you are dealing with is because you are...
The phrase "I don't know what I want, but I will know it when I see it" has been said to me more times in the past two weeks than I can count. I have been known to hear that phrase, from time to time over the years, mostly from indecisive clients who don't know what...
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