Whether you outsource your website SEO to a third-party agency or hire an in-house SEO expert, search engine optimization is an investment. Just as you determine the expected returns from other marketing channels such as your social media marketing campaigns,...
If you recall the logos for the most popular brands out there like Apple, Nike, Audi, etc., they don’t have their brand names integrated in it. Yet, almost everyone recognizes the name each of these represent. This is the power of brand logos. They help you develop...
Whether it's to increase your number of conversions or simply secure more leads, it all comes down to increasing traffic to your website. You can't convince a visitor to do anything unless and until they come onto your website. However, with the amount of information...
Digital marketing is not just an option but a necessity in the interconnected world we live in. Even as early as the year 2000, around half of the American adults were already using the internet. Today, the proportion stands at 93%, according to Pew Research. Given...
In order to create the ultimate website, you will have to attract your target audience to it. in fact, a big challenge currently faced by many site owners is a lack of traffic. This is a major stumbling block that occurs repeatedly with many people who are keenly...
Heads up on several email scams that have been going on for a long time. We have seen these for years, but there have been many times a new client has received one of these messages and been caught off guard. We have decided to keep a running log of some of the more...
There are numerous web development agencies around the globe. Search for ‘Web Development Company’ on Google and you’ll find no less than 3 billion search results. And then there are countless freelance web developers working from every country you can think of. Since...
Search engine optimization (SEO) has evolved from being a siloed function to a lucrative revenue channel. It has become a crucial part of other digital marketing strategies, such as content marketing, and is the most important thing when it comes to ranking on search...
Social media has become a part of our lives and the way we conduct business. According to the Digital 2020 July Global Snapshot published by Datareportal on July 21st, 2020, around 3.96 billion people use social media today. That’s more than half the world! With a few...
Google Analytics is not something you'd master in a day or two. The setup process, the concepts, and the analytics’ reports can easily overwhelm a new user. Although you'd develop real expertise with time and experience, this guide will help you kick start with Google...
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