Social media has become a part of our lives and the way we conduct business. According to the Digital 2020 July Global Snapshot published by Datareportal on July 21st, 2020, around 3.96 billion people use social media today. That’s more than half the world!
With a few clicks, you can reach a massive number of audiences around the world. With its unprecedented targeting features, social media is no less than a blessing for marketers. It’s no wonder that every popular brand has a business profile on Facebook, Twitter, Instagram, and YouTube.
If you’ve recently launched a startup, you will most likely have established social media profiles for your business too. Once you manage to build a following for your brand, the most important goal becomes driving traffic to your website through these platforms.
So, how do you drive web traffic through social media? Here are some tips to boost your website traffic through social media:
Choose Your Social Media Channels Wisely
You don’t have to be on all social media platforms. Instead of randomly picking certain social media platforms, choose the ones that will work the best for your business. Begin by setting up your business goals and then choose the channels that align with them.
Different social media platforms attract different types of users. You will need to dig into your audience’s demographics, including its location, gender, age, income, education, marital status, number of children, etc., to define your buyer persona. Think about their likes and dislikes and what drives them. Based on these insights, find out the platforms they’re most likely to be found on.
Your choice of social media platform will greatly impact your ability to boost website traffic through those platforms. When you choose the right channel, you’ll able to reach the most relevant audience for your brand that’s much more likely to visit your website than others.
While it won’t cost you a penny to set up profiles on many social media channels, managing each of them requires time and effort. And honestly speaking, if you’re able to utilize these resources optimally across a few right channels, you’ll do great and won’t need any more channels.
If you’re interested in B2C type interactions, Twitter and Facebook are ideal for you. Let’s uncover a common misconception here that social media is all about B2C. That’s not true! Business to business environments is made of groups of people. The core element there is also human. LinkedIn, for example, has proven to be a powerful social media platform for B2B interactions. Thus, if you’re after B2B clients, you should certainly establish a bold presence on LinkedIn.
Similarly, if your target audience is young and you wish to showcase your products in the form of images and videos, nothing can prove more valuable than Instagram. Pinterest is also a tremendous medium to display images, infographics, and visually informative content.
If you have complex information and solutions to share in a way that viewers can easily grasp, consider using Slideshare to display the content in the form of presentations.
Once you have chosen your social media channels, create and optimize your profiles to ensure that they’re easily discoverable on the platforms. Be sure to add relevant keywords, hashtags, and website links when optimizing your profile.
Post Shareable Content
One of the most valuable tips to boost your website traffic through social media is to post engaging content on your selected platforms. You might lack ideas in the beginning but that’s okay. Find your competitors’ profiles on the channels and analyze the type of content they’ve been sharing. Go through the posts that fostered the most engagement and try to come up with something better than that. When posting something, make sure that it’s set to ‘shareable’.
As long as you share relevant content and are consistent in posting, you’ll see your following building up gradually. After a while, you’ll find your tone and should be able to create a robust posting strategy. This, however, doesn’t mean that you stop keeping an eye on the competition. Exploring your competitors’ profiles from time to time will keep you updated with important trends in the industry.
Furthermore, when it comes to posting content, graphic or visual posts tend to receive more impressions, clicks, likes, and shares than any other type of content. According to Buzzsumo, image posts on Facebook receive 2.3 times more engagement than those without images, while research by Buffer revealed that tweets with images received 150% more retweets than those without images.
There are many useful tools out there that you can use to design visually appealing posts. To brainstorm ideas for social content, for example, you can use MyBlogU. Likewise, Canva, Skitch, and Infogr.am are great tools to generate images, screenshots, and infographics respectively.
For maximum engagement, use hashtags, emoticons, and short text in your posts. Don’t forget to add links to your posts and tweets. Of course, you have your website link in your profile page but anyone who finds your post interesting should be able to visit your website from there. Pay particular attention to the quality of content you post because the more relevant and interactive it is, the more likely it is to drive traffic to your website.
One great social media content sharing strategy is to post similar kinds of content throughout the week except once a day in which you share a different type of post. This should help you evaluate the impact of your content on audience engagement. Don’t forget to add CTAs to your social media posts, which are one of the most powerful ways to drive website traffic. Some of the commonly used CTAs include Learn more/ Read more, Shop Now, Visit our Site, Click here, Contact Us, Comment Below, etc.
Post During the Best Times and Hit the Right Frequency
To maximize your website traffic, you need to attain maximum engagement for your social media posts. But no matter how interactive your content is, you won’t achieve high engagement by posting whenever you like. Timing is key when it comes to sharing content on social media.
Different social media platforms have their own peak times, and posting content when your audience or followers are most active on social media networks should maximize your reach. The higher the number of people viewing your posts, the more traffic they’ll drive to your website. Over time, you’ll find out what’s the best time to post for your audience, but you can use the following insights to get started:
|Social Media Platform||Best Times||Best Days|
|9 am, 1 pm, and 4 pm||Wednesday, Thursday, Friday, Saturday, Sunday|
|12 pm - 3 pm and 5 pm||Monday to Friday|
|8 am - 9 am and 5 pm||Monday, Wednesday, and Thursday|
|7 am - 8 am and 5 pm - 6 pm||Tuesday, Wednesday, and Thursday|
|8 pm-11 pm||Saturday and Sunday|
But how often should you post on social media? To get the most mileage out of each platform, follow these average ideal frequencies to post across four popular platforms, suggested by Buffer:
|Social Media Networks||Average Ideal Frequencies for Posting|
|5 posts per day|
|3 posts per day|
|Google+||3 posts per day|
|2 posts per day|
These are ideal frequencies to post on the specified platforms. If you exceed these frequencies, you’ll notice a fall in engagement such as likes, comments, and shares. On the other hand, sharing less often can lead to a drop in traffic.
Share Valuable Content More than Once
Even when you share content during peak times, the post won’t reach all of your followers and interested parties at the time of sharing. That’s simply because not everyone will be using the platforms when you share the content. In other words, the reach of your high-quality content is limited by the presence of the audience on that platform at peak time.
To ensure that the content you spent so much time designing is seen by a maximum number of relevant users, share it more than once. You might underestimate this right now, but you’ll realize that this simple strategy has the power to actually double your website traffic.
Pick the best posts on your feed and share them every 1 to 2 weeks until they are no longer relevant. When shortlisting posts for re-posting, consider how long each of them remains shareable or fresh. Make any updates to them if required.
However, avoid using any tools that will share your posts every hour. Spamming people’s social media feeds will only annoy them, and they’ll unfollow you.
Tweak Your Content For Different Social Media Platforms
Remember, different social media networks attract different types of audiences and demographics. Therefore, a single content strategy won’t work for all social media platforms you market on. To increase website traffic, you’ll need to change your brand messaging to the type of content that works best to engage audiences on each channel.
Even the tools you can use to maximize reach differ from one platform to another. For example, hashtags help boost your reach on Twitter and Facebook but they are of no value on LinkedIn. Take a look at this table to identify what works for each platform:
|Social Media Platform||Suggested Contented Type|
|Images, Videos, and Blog Posts|
|Videos, Blog Posts, GIFs, and News Articles. Shorten the URL when posting content on Twitter, such as through bit.ly|
|High-quality photos, user-generated content, short narratives, and quotes|
|User-generated content, infographics, and photo guides|
|Professional content, industry insights, event promotion, etc.|
Apart from this, many users will be following you on different social media platforms. When you present a message differently on different platforms, you have a second chance to grab the attention of a user who disregarded your post on one platform. If you share the same content on all the platforms, you’ll probably lose this chance because the user will likely ignore the same post on every platform they view.
Use Hashtags on Twitter, Facebook, Instagram, and Pinterest
Relevance is extremely important to attain greater reach on social media. Each social media platform has its own search engine that people can use to find things that interest them. By entering the relevant hashtags in the social media search engines, you can find out what people are talking about in connection with the products you sell or services you deliver.
These insights can help you create content that is sure to drive audience engagement. Any hashtags you enter in the search bar also help you find more relevant and high-ranking hashtags. When tweeting or sharing content, incorporating those hashtags in the post will maximize its reach. Anyone searching for those hashtags should then be able to view your post.
However, don’t overuse hashtags in your posts, like you see people doing on Twitter. It not only acts as spam on users’ feeds but also lowers your posts’ reach. For maximum reach, limit yourself to 2 to 3 hashtags per tweet. The higher the reach of your social media posts, the more traffic they’ll drive to your website.
Keep Sharing Blog Posts
One of the most powerful tips to drive website traffic through social media is to regularly share your blog posts on those platforms, especially on Twitter, Facebook, and Google+. As long as your blog posts offer unique, valuable content to your target audience, contain eye-catching titles, and are accompanied by a preview image on social media posts, they can produce massive results for the website’s SEO performance.
Identify the pain points of your target audience, offer solutions to those problems in your blog post, and share them on social media from time to time.
Also, it’s two-way traffic between your website and social media. Therefore, it’s not only important to ensure that all website links posted on social media work fine but also include social media buttons on your website to help people find you on social media.
When it comes to improving your website’s SEO performance, social media can do wonders for your business. Follow the above-explained tips to boost your website traffic through social media in a short period of time.
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