To build your online presence in 2022 with all the options available can get pretty frustrating. It’s not just about choosing the right platform and the right tools. It’s also about building the right strategy. This includes knowing what audience you’re reaching out...
Your site is probably one of the 455 million that run on WordPress. If so, you should know the basics of keeping your WordPress site safe. In this Ultimate Guide to Safeguarding Your WordPress Website from Hackers, you’ll learn it all. We’ll start from the basics and...
Let’s face it, no one has the time to constantly tweak or update their website, nor is it convenient and feasible to consider a website redesign each year. But when you know that online sales have been slipping and certain fixes can get you right on track, it’s never...
Search engines are becoming increasingly complex as we step into the future. Many updates have been introduced this year alone, prompting website owners to think about what works now to rank well on search engines. The key is to stay informed and updated with the...
Building the ideal website can be a time-consuming and tedious process. Especially if you have just started out on your business venture and are stressed out about creating brand awareness. Was it a restaurant business in the late memory of your grandma who made the...
Your website may be aesthetically pleasing, but at the end of the day, if it fails to attract, inspire, and convert the visitors, you won't be deriving much value from it. According to Netcraft's February 2021 survey, there are well over 1 billion websites on the...
Whether you outsource your website SEO to a third-party agency or hire an in-house SEO expert, search engine optimization is an investment. Just as you determine the expected returns from other marketing channels such as your social media marketing campaigns,...
If you recall the logos for the most popular brands out there like Apple, Nike, Audi, etc., they don’t have their brand names integrated in it. Yet, almost everyone recognizes the name each of these represent. This is the power of brand logos. They help you develop...
Whether it's to increase your number of conversions or simply secure more leads, it all comes down to increasing traffic to your website. You can't convince a visitor to do anything unless and until they come onto your website. However, with the amount of information...
Digital marketing is not just an option but a necessity in the interconnected world we live in. Even as early as the year 2000, around half of the American adults were already using the internet. Today, the proportion stands at 93%, according to Pew Research. Given...
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