Take Steps to Protect Your Brand and Avoid Unnecessary Expenses

Take Steps to Protect Your Brand and Avoid Unnecessary Expenses

Intellectual property is the most valuable kind of property. The most valuable kind of intellectual property is your brand. With the increasing importance of brand loyalty in company growth, ensuring brand awareness is vital. However even more critical is that this...
Have You Considered Doing Holiday Themed Emails?

Have You Considered Doing Holiday Themed Emails?

Have you thought about doing holiday-themed emails for your business? In 2014, 83 percent of retailers sent a general holiday-themed or winter-themed email campaign. Themed campaigns for Halloween, Cyber Monday and Christmas also have an added benefit from earlier...
Facebook Display Advertising Grows, While Google Slips

Facebook Display Advertising Grows, While Google Slips

Have you been struggling with where to put your website’s display advertising dollars? According to a recent Digital Marketing Report by IgnitionOne, more advertisers are turning to Facebook for their paid display advertising, instead of Google. Their report...
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