I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today's digital world it seems like "graphic designers" and "website...
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...
The phrase "I don't know what I want, but I will know it when I see it" has been said to me more times in the past two weeks than I can count. I have been known to hear that phrase, from time to time over the years, mostly from indecisive clients who don't know what...
The next time you decide you want to add additional colors to your logo design, keep in mind that 95% of the top brand logos only use one, or at most, two colors in their brandmark. One color logos portray the confidence of an established company and have a very...
In a world where people have an attention span that is growing increasingly smaller, how does a marketer grab attention and get people to "stick" to their page? Many are turning to infographics as an excellent way to engage their visitors. I'm sure you have seen them...
Billboard design is a whole different type of design specialty in and of itself. Whether the billboard is on the side of a building, on a sign on the side of a highway, or on the gas pump at your local gas station, it's not the same as advertising pieces that are...
Something people tend to overlook when designing a logo for their organization or business is the different mediums their logos are likely to be printed on. Logos aren't designed for just ink on paper. It's more than likely that a logo will be utilized in a variety of...
Tons of people have moved into digital marketing and advertising online, which I believe is where they need to be moving. However, that doesn't mean that traditional printed marketing is dead, by any stretch of the imagination. While printed newspapers are becoming...
Even though we have ventured into a more digital age for advertising mediums, logo design still couldn't be any less important than it was when we used primarily print design for marketing. Logos are what makes a company or organization easily identifiable. Too often...
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