IRL (in real life) people do business face to face with other people. They talk to a sales clerk in a local store or a waitress at their favorite restaurant. It's easy to make a judgment call about how trustworthy the business you are dealing with is because you are...
A common question that is often asked after a new website launch is how long until I start seeing myself in Google? Understand that the actual indexing of your site is solely up to Google's discretion. Most Google crawls of a new website tend to happen anywhere from 4...
In a world where people have an attention span that is growing increasingly smaller, how does a marketer grab attention and get people to "stick" to their page? Many are turning to infographics as an excellent way to engage their visitors. I'm sure you have seen them...
Anyone who has worked with me for any length of time will know how important I think email lists are for their businesses. In 2016, consumers received and/or sent on average 98.9 emails per day! That figure is expected to rise to 117.7 by the year 2019. Whew, that's a...
The only thing constant in the world of SEO is change. To stay on the top of search engine results placement (SERPs), you need to follow the current trends and optimize your website so it can reap maximum benefits. Unlike other things, SEO is not one size fits all...
As 2016 has come to an end, and we are now one month into 2017, I'm sure everyone is wondering that what’s going to happen next in the world of the internet and digital marketing. The only thing constant in the world of online marketing is change, it seems. In 2016,...
Content curation versus content creation – it's one of the most highly debated topics when it comes to social media marketing. And each one has their advantages and drawbacks. So, which one is right for your business? Before making that decision, let's look at what...
One of the things most bloggers and website owners hope not to have on their website is something that is called a "high bounce rate." While many SEO experts will argue that a high bounce rate does not necessarily mean you will have a low conversion rate, not all...
Tons of people have moved into digital marketing and advertising online, which I believe is where they need to be moving. However, that doesn't mean that traditional printed marketing is dead, by any stretch of the imagination. While printed newspapers are becoming...
Let's face it, your blog or website isn't going to promote itself. It's up to you to get the word out and boost your content marketing efforts. But, it's a struggle to know exactly how to do that. I get it. Understand that there are six phases of the content marketing...
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