Several weeks ago Google shook up local search when people began to notice that the usual 7-packs of listings that showed up in search results for local businesses were suddenly replaced with 3-packs. This means instead of searchers seeing seven top local listings,...
I am often asked by clients and potential clients about SEO (search engine optimization). Many people assume SEO is SEO and don't realize that SEO encompasses a wide variety of types of work and processes and there are several different types of SEO experts. Some may...
The following is an opinion, backed by online research. Many businesses have considered (or are using) services such as Hibu or YP (Yellow Pages) to build their websites. I get that sometimes, for those unfamiliar with online marketing, knowing where to host and build...
Have you thought about doing holiday-themed emails for your business? In 2014, 83 percent of retailers sent a general holiday-themed or winter-themed email campaign. Themed campaigns for Halloween, Cyber Monday and Christmas also have an added benefit from earlier deployment, as the holiday season approaches.
Have you been struggling with where to put your website's display advertising dollars? According to a recent Digital Marketing Report by IgnitionOne, more advertisers are turning to Facebook for their paid display advertising, instead of Google. Their report shows...
With 50% of all internet browsing experiences now coming from smaller mobile devices, and it being more essential than ever that your website is served up in a mobile-friendly fashion, it is also important that you offer your visitors a clean and easy-to-use mobile...
Let's face it, for some, sitting down to write a blog post on a regular basis seems like a daunting task. What do you say? How do you get your point across? How many words should you use? Where do you start? Don't worry, I have the same questions when I sit down to...
Search engine optimization (SEO) has long been the bane in the existence of online businesses, digital marketers and website owners. With all of Google's algorithm changes over the past few years, it makes it difficult for those that aren't on top of the industry to...
A lot of people find reading a company's annual report about the most boring thing they could do in the world. But, an annual report doesn't have to be boring and bland. With the right design and delivery, it can be engaging for your readers. And, a lot of graphic...
Email marketing is one of the best online marketing tools companies have. But, the key to good email marketing campaigns is to stay out of people's SPAM folders. Many readers and subscribers can forget they signed up to receive your emails, that they did business with...
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