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How To Write A Blog Post For Beginners (And Even Experienced Bloggers)

by | Jul 1, 2015 | Online Marketing, SEO

Let’s face it, for some, sitting down to write a blog post on a regular basis seems like a daunting task. What do you say? How do you get your point across? How many words should you use? Where do you start? Don’t worry, I have the same questions when I sit down to write a blog post, and I blog a lot.

All of these questions swirl around in the mind of a novice (and even the more experienced) blogger. But, here’s the thing, you don’t have to be an eloquent writer or a prose master to write a blog post. You just have to have something to say that will resonate with your target audience. They aren’t looking for a masterpiece from you. Usually, just some useful information they are interested in.

A lot of times templates help people, so I am going to construct a blog post template for you to kind of kick start the process.

1. Create a compelling title.

More people will read your title then will actually read your blog post. So, you need to have a title that will make people want to read the article. If your title isn’t strong or interesting, you have lost readers to your blog post.

2. Have a lead paragraph that sums up the post.

This is very important. The lead paragraph should get right to the purpose of the post and make it relevant to the reader. After the title, this could be the most important part of your post. If you take too long to summarize what the article will convey to the reader, you may lose them. Make it short, concise and strong.

3. Find a good image to go with your post.

Images are used to draw the reader into the post itself. Find an image that relates to your article and feature it prominently. Now, this does not mean go out and search the internet for any old image to use (there are copyright issues with this, and you don’t want to run afoul of those). There are tons of places where you can get free or low-cost images for blog posts that are able to use without copyright restrictions. I have this page from ViralSweep bookmarked on my computer for these kind of images.

4. Add your personal experience or twist.

It’s good to put yourself into the post, when possible, to help readers connect better with you and your article. Try to share a personal experience with them.

Shorter is better. Shorter paragraphs, shorter sentences, and shorter posts can make your article more readable.

5. Make the main body copy eye scannable.

Make the main body of your blog post eye scannable. What does this mean? Use numbered lists, bullets, and small headers to allow your reader to quickly scan the article up and down to get an idea of what it’s about.

Nothing is more daunting to a reader than looking at a page that seems like it is going to take a long time to read. Use these “call-outs” to break the page up.

Other ways to make your blog post more readable include:

  • Use shorter paragraphs. Try to stick to 3, maybe no more than 4, sentences per paragraph. If you do more than that, the page starts to look like it is going to be a chore to read.
  • Write in shorter sentences. This is one I personally struggle with! I am the queen of run-on sentences. But, I do suggest you try to avoid them. Shorter sentences make reading faster.
  • Use simple words. Your goals should be to communicate what you want to say to your readers, not impress them with your command of “fancy” words. If the reader has to wonder what a word means (or stop to look it up), you have lost them.
  • Add internal links to your post. A lot of people put links to outside sources in their articles. But, remember to add links to other internal posts you have written as well. This can both help keep the article shorter, since you can direct your reader to a different blog post that may expand on what you are trying to say to get a point across, as well as keep the reader on-site, by directing them to another post within your website.
  • Keep your posts short. This is another one I have a hard time doing myself. While I find it difficult to actually sit down and write, once I start doing it that words just keep coming out. Your ultimate goal is to have at least 300 words, but try to keep it at around 500, if possible. While I know that won’t always be the case, that is a good “sweet spot” to shoot for.

6. Ask a closing discussion question of your readers.

I am not real great at doing this myself, but adding a discussion question at the end of every post helps to engage your readers and start a conversation. Try to end your post with a question to the reader to encourage comments. This is, of course, if you have a commenting system turned on for your blog.

So, on that note, here is my question to you…what do you find is your biggest challenge to sitting down and writing a blog post?

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Nora Kramer
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18 Comments

  1. Todd Davis

    Simple and to the point. Thanks for sharing, Nora.

    Excellent for the beginner. I also wish more experienced bloggers would read this article! It would be good to remind them.

    Reply
    • Nora Kramer

      Thanks, Todd. I blog a lot and I even have to remind myself of some of these! 🙂

      Reply
  2. Sarah Stones

    Thank you. Id like to print this off and keep it for referring to. I am writing my fist blog! Can you advise what the best way of publishing it is – I can use mailchimp to get it to the people on my list and can put it on my website but is there anywhere I can go to learn the best way of publishing blogs? Thanks

    Reply
    • Nora Kramer

      Hi, Sarah! I’m glad you found it useful and congratulations on your first blog! Obviously the best way to publish your articles in on your own blog on a website. Do you have a website yet? You mention that you have a list within MailChimp, so I am wondering how you are list building?

      If you don’t have a website or blogging platform already in place for publishing your own articles, you can also look at publishing them to LinkedIn (it will require a LinkedIn account) or via Medium (https://medium.com).

      Most of my clients already have websites, so I encourage them to blog and continue adding content to their website to help bring in traffic and for SEO boosting.

      Reply
  3. Anuj Kulkarni

    Thank you, Nora. Your blog itself is a good example. I’m now looking forward to more such blogs & learn from them. My best wishes to you!

    Reply
    • Nora Kramer

      Thank you, Anuj. You too! Don’t forget to subscribe to my e-Newsletter to get notified when more posts are up on the blog!

      Reply
  4. Trinity

    Fear my writing is going to be bad people aren’t going to be interested in what I have to say.

    Just started building my website.

    Reply
    • Nora Kramer

      No worries, Trinity! All you need to do is get out there and try. Writing gets easier over time, as with anything. You would be surprised at what the right targeted audience would be interested in. If you need help getting your website off the ground, please feel free to reach out to us. Building websites is our company’s speciality, of course! ~ Nora

      Reply
  5. Lohithaksh

    Can any one write a blog just for me cause I’m only 14 and have a project and i dont know how to write a blog so want help.

    Reply
    • Nora Kramer

      So you want someone to do your homework for you? LOL. That’s not how the world works. Cutting corners and asking other people to do your work is no way to get ahead in life. There are plenty of resources online to help students with things like this, with my post being just a first step.

      Reply
  6. Yam gurung

    Hello Nora can you tell me about what sort of things should I write ? And what if I wrote those things just by copying from the google?

    Reply
    • Nora Kramer

      I would suggest writing about things that (1) you know and want to share your knowledge with others about, and (2) you are passionate about. No, absolutely do not copy things you find on Google! Not only is that plagiarism, but it won’t help your website any. Certainly, you can use Google as a research tool, but please make sure your blog posts are your OWN words, not someone else’s. The only exception would be if you are citing someone else and give them credit and a link back to their website where you found that information.

      Reply
  7. Kareem

    Hi Nora! Great post! I personally have a problem when writing anything, be it a blog post, documentation, letter, or even my homework assignment. I feel like the task is to fill the space with redundant text. Something that I can never do. Talking is way easier for me, as I can cycling through my ideas and repeat the same thing I say twice or so.

    But in writing, it’s quit different, you need to be very careful with structuring your paragraphs. For instance, you need to make sure they have this kinda flow of ideas. When talking you start anywhere you like, you don’t need to sort your ideas beforehand. Whenever I sit down to write something, words wouldn’t come out. It makes me go crazy sometimes, especially as I notice that other people are more capable of expressing themselves, whereas I’m not.

    So why am I commenting on your blog post? Well, because I wish I could ever be a blogger, more specifically — I wish I could create anything that people like and follow. I care, however, a lot less about fame, than about having some impact on people or sharing something of my own that others can receive, if you know what I mean — you should, cause you’re a blogger. I hope you’ve understood my problem now. I’d very delighted to hear anything from you.

    Reply
    • Nora Kramer

      I have heard of many bloggers, like yourself, who feel that they are best suited for talking vs. writing. In their case they have found that actually SPEAKING their blog into a recording device and then transposing from there helps.

      Also, something that is really important to keep from feeling redundant is to outline what you want to say first. A true outline of topics will make it easier to site down and write when the time comes.

      Reply
  8. Adam Noor

    I want to start blogging but there is an issue with my english language and yeah one more thing is that the while blog/website should be of the same topic or can be different?

    Reply
    • Nora Kramer

      Adam, I’m not sure if you are speaking of general personal blogging or blogging with a purpose of disseminating information to potential clients and customers? Generally I work with companies/businesses who are using blogging as part of their content marketing strategy. So, they should be blogging on topics that would be of interest to their target market to try to educate and inform. And, the same rings true to language… they should be blogging in the language of their target audience, for the most part.

      Reply
  9. Salman

    thnx for helping about blogs

    Reply

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