Your website is the main way that potential customers are able to interact with your company. And, if your site is missing crucial elements, it can be difficult to use and end up turning customers away. By making your website as clear and effective as possible, you can ensure that you have great traffic and a high level of conversion that can help your business to be even more successful.
Landing pages are the first page that potential customers will see after they click on a link to your site in a search engine. You want these pages to catch their attention and pull them into your site. It’s important that each landing page you have remains consistent with your brand and will help you to meet your goals. While you may just have one landing page, it can actually be in your best interest to have multiple landing pages that all help your customers to move towards making a purchase and understand your brand a little better. Landing pages are your opportunity to make a good first impression, and that’s why it is essential that you create effective landing pages that inspire curiosity and interest in your visitors.
If a website is clunky and difficult to navigate, it is likely that potential customers will simply navigate away and look for an easier site. You want your potential customers to be able to enter your site from any landing page and be able to quickly and easily find their way to what they want. Having clear tabs with easy-to-understand meanings can help users to find what they need quickly. You want to make the process as simple and straightforward as possible, so users don’t get frustrated and navigate away from your page. Getting customer feedback on your website can be a great way to figure out what your users want from your website and to make navigation easier so they can access what they need. When your website is easy to navigate, your customers will be more likely to make a purchase and continue using your site.
Different people have different needs and preferences when it comes to making a purchase online. Some people prefer to use a third party, like PayPal to make their purchases while others prefer using their credit card directly or breaking up their purchase into multiple smaller payments. Having more purchase options will make it easier for your customers to make a purchase and will accommodate a larger number of customers. Making it easy to buy a product will provide a boost to your sales. By providing more options you make your site more user friendly and more appealing to a wider audience.
Plenty of Well-Used Space
Many people neglect to think about how important empty space is to a website. That doesn’t mean you want your website to be full of empty chunks of space, but you do want to use space effectively. When you use empty space well, you make it easier to read your content and automatically improve navigation. Big chunks of text are difficult and frustrating to read but breaking up information into smaller bits with enough space in-between can make the text more readable and generally improve the flow of information on your website.
A Great About Us Page
People are more and more interested in the companies they purchase from and making sure they share similar values. Your about us page is the place where you can share that information and appeal to your potential customers. The more you are able to share with your customers in a positive way, the more appealing you can become to them. Running a business relies on building strong relationships with customers, and your about page can be a great start to that relationship. The more you are able to do to create a positive image on your website, the better it will be for your company.
A Cohesive Color Concept
Having a strong design that flows well from page to page is an important part of having an appealing website that customers will appreciate. Good use of color will help to support your branding and ensure that all text is easy to read. Jumping from color scheme to color scheme can be distracting to users and make your site less simple to use. Make it a point to come up with a style for your website and to use it consistently. If you make changes down the line, make sure you apply them broadly to your site.
Your website is one of the most important things you have to offer your clients and potential customers. When you optimize it for ease of use and appeal, you can improve your business and make a great impression. Make sure you have all the crucial elements your website needs to be successful.
Need help with your web design? We have you covered at Nora Kramer Designs!