Recent Articles
How COVID 19 Is Affecting Web Design & Digital Marketing Companies and Their Clients
The COVID 19 pandemic has upended not just companies, but entire sectors on a global level. The web design and digital marketing sectors have also been affected by the novel coronavirus in ways that we never could have foreseen only a few months back. The pandemic has...
12 Ways to Turbocharge Your SEO Efforts
If you are interested in increasing your overall traffic and brand awareness, you will have to understand the key concepts of search engine optimization (SEO). For example, there are literally thousands of people who are looking at content just like yours, at any...
The Importance of Online Content During the COVID 19 Pandemic
The raging COVID 19 pandemic made us realize the importance of the internet like never before. Since the vast majority of the people on the planet are stuck in their homes, they have only the internet to help them find out what is going on in the world around them....
10 Tips for Designing an ADA Compliant Website
ADA compliance on websites is a hot button topic right now. In 2019, the amount of lawsuits file against companies for web accessibility hit 40 lawsuits per week, which tops over 2,000 per year. Because of this, no longer does a website have to function well and look...
3 Major Mistakes Your Business Should Avoid When Picking a Promotional Product
In today's business world, having a great product isn't enough to put you ahead of the competition. This is why it is so important to choose the right product from your line as your promotional piece. However, it's often not as easy as it sounds. Therefore, we've...
Spring Is the Perfect Time to Supercharge Your Marketing Strategy
Spring is often associated with growth and new opportunities. This makes it a great time to acquire new customers, retain old ones, and come up with new marketing strategies. Businesses can also revamp their existing ideas to make them more appealing to their target...
How to Help Your Employees Implement Your Marketing Campaign
A marketing campaign can potentially make or break your business, help you launch a new product line, expand your service, or bring in brand new customers. However, as any small business knows, you can't execute a marketing campaign on your own. Getting your employees...
COVID-19 & Your Website: What Should You Do?
We are living in an interesting time right now, to say the least, are we not? After a particularly hectic week last week, where we were furiously updating the websites of clients who reached out to us to get COVID-19 notices up, it occurred to me that many of our...
Attracting the Right Target Audience: The Hidden Secrets of a Successful Website Marketing Campaign
The number-one challenge currently faced by web marketers and site owners is the lack of website traffic. If your website is not getting traffic, you won’t be able to nurture potential clients and customers, letting them know what you have to offer. While that is bad...
SEO SPAM = SEO SCAM: Don’t Fall Victim to Unscrupulous Snake-Oil SEO Offers
I recently had a client contact me because they received an email from an SEO company that said their website was not properly optimized and underperforming in search engines. Of course, the client didn't know this person, who reached out totally unsolicited, and it...
Preparing Your Website for 2020 And Beyond: The Latest Emerging Trends To Look Out For
We all know that technology moves very fast and is often quite unpredictable. This holds even more true for websites than for other marketing material. While you may try to jump onto the very next big emerging website trends to stay in the game, it can prove to be...
Harnessing the Power of Local Citations to Increase Traffic
At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy. An important...
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