Recent Articles
4 Essential Elements of a Professional Brand
Building a strong brand is essential to the success of your company. Every time you connect with your customers is a chance to build your brand. When establishing your brand, you need consistency so that your customers will identify with you. Here are four elements...
Effective Business Promotion through Social Media
Social media marketing is an overwhelming concept in the digital world. There are too many platforms, too many requirements, and too many paradigms. What works and what does not? We’ll take you back to the basics and then discuss the most effective social media...
What You Need to Know About SEO to Grow Your Business Online
By now, most businesses are aware of the importance of SEO. SEO is mandatory for the popularizing of companies for now and the future. And even though social media is gaining more clout among consumers, SEO still reigns supreme. Therefore, it is crucial to know how to...
Using Video to Expand Your Business Online Footprint
Having an online presence is an important part of a successful business plan. Many consumers are turning to online shopping or research before choosing what to buy. Considering that YouTube is one of the most popular websites today, video can play a large part in...
How to Use a SWOT Analysis to Strengthen Your Marketing Strategy
The axiom "know thyself" is equally as important for businesses as it is for individuals with defined goals overhead. Increasing the effectiveness of your organization's capabilities and credibility in the marketplace requires a deep look into the skills, knowledge,...
4 Things You Can Do with a Mailing List
Building a mailing list is one of the best steps to take in marketing. Once you have a sizable list of interested readers who willingly gave you their email addresses and/or physical mailing addresses, you can tap into this income-earning potential whenever you want....
4 Essential Elements of a Powerful Online Footprint
A thriving business needs a robust online presence. While there are many benefits to building your online presence, it can be tricky to know where to start. The must-haves below will help you establish an online image that draws customers. A Great Website An...
Blogging Commandments for Beginners
Blogging can help you achieve great success online, and it can also be a channel to waste considerable effort. It all depends on the way you approach blogging as a newbie. There are currently over 30 million active bloggers in the world, and that number is predicted...
Setting Your Website Up for Lead Generation
Your business website, the core of your digital campaign, can provide you with a maximum number of leads. But only when it is properly optimized. No, this just doesn’t involve developing quality content or a CTA button on the home page; there’s a lot more to it. What...
Website Design No-No’s: What Distracts Users Away
How well does your website do in terms of meeting your goals and attracting new business? Do you get as many visitors as you’d like to, and do you achieve the expected conversion rates you would like to see your website get? The position of key elements, navigation,...
Why Mobile Friendly Website Design is More Important Than Ever
In case you have been living under a rock, mobile devices have taken over the way people use the internet, and this is expected to continue for quite a while. Right now, about 52% of web surfing happens on mobile phones. This means the internet is being accessed by...
Are you paying to boost you company’s Facebook posts? If not, you are doing it all wrong.
I recently had an interaction with a client who was wondering why they weren’t getting any traction for the business on Facebook. They used to get a lot of likes and comments, but have noticed over the past few years that has dried up, despite having more followers...