Recent Articles
Harnessing the Power of Local Citations to Increase Traffic
At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy. An important...
Americans With Disabilities Act (ADA) Website Design and Compliance: Is Your Website Compliant Enough?
The “Americans with Disabilities Act” (ADA) was passed around 30 years ago in 1990. The ADA Act is a set of laws that deal with civil rights and actively prohibit any sort of discrimination against people with disabilities in all spheres of public life. These include...
The Latest Trends in Website Design for 2020
The last decade was a never-ending parade of open tabs and aggressive push notifications that kept competing for our attention. This has called for a lot of introspection from web designers who understand customer sentiments. After all, the whole point of setting up a...
Understanding Google Algorithm Updates
Google is smart. And it is getting a whole lot smarter day by day. This is why you have to choose your keywords very carefully. Apart from that, Google is a pretty fickle beast. The search engine is absolutely imperative to the successful marketing of your web...
3 Surprising Things That Affect Your Brand
Branding is always changing, and finding something that will resonate with your target audience forever is almost an impossible challenge. Today's successful brands understand the importance of adaptability. They use their companies’ core elements as a foundation for...
How Can You Turn Your Website into a Lean, Mean Growth Machine?
Have you ever paused to reflect as to why most commercial websites are not living up to their real potential, while others are? Look at this problem from an online marketing point of view. After all, a website has only 2 main tasks. It should be able to represent the...
DIY SEO: Can You Do Your Own SEO Work?
I have often had people ask me, can I do my own SEO work? Well, certainly. Anyone can do their own SEO, with enough time and patience, and a desire to learn how to do it. Otherwise, they are, of course, paying someone to do it for them for a fee. It all boils down to...
The Worst Website Design Mistakes That You Can Ever Make
Your website is the core of your digital marketing campaign and contributes significantly to your online revenues. During any typical web project, there is so much involved – design, content, navigation and technical considerations like speed, hosting, SEO and so on....
15 Absolutely ‘Must-Have Features’ If You Want to Create the Perfect E-Commerce Website
No two websites are the same. Rather, each and every one of them is unique in its own way. However, there are certain trends that most websites follow. These trends are usually seasonal, and they change when they are replaced with fresh ideas and technology. With that...
Establish a Solid Online Reputation with Bing Places for Business
Whether or not you own a business, having an online presence is an important strategy to add to your overall marketing plan. Companies that have a storefront should still list their business online for a number of reasons. The most important reason is that consumers...
6 Important Website Maintenance Tips That Will Help Ensure A Seamless Experience for Your Visitors
Let us be clear about one thing – there is no concept of ‘do once and then you are done’ as far as websites are concerned. In fact, you need to continue taking care of your website and conduct ongoing website maintenance procedures to ensure that it continues to...
Post-Mortem: Big Branding Mistakes from America’s Most Hated Companies
Maintaining a good reputation based on brand recognition is an important aspect of any business strategy. As a business grows, it stakes its reputation on its brand on the assumption that customers will be attracted to the company because of its respectability and...
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