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Designing a Logo that Builds a Better Brand

Designing a Logo that Builds a Better Brand

Whether you are launching a new brand or rebranding, logos are a very important part of that. They are what potential customers first see about your company. Logos affect your customers’ perception of your brand and purchasing decisions. So how can you come up with an...

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4 Essential Elements of a Professional Brand

4 Essential Elements of a Professional Brand

Building a strong brand is essential to the success of your company. Every time you connect with your customers is a chance to build your brand. When establishing your brand, you need consistency so that your customers will identify with you. Here are four elements...

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4 Things You Can Do with a Mailing List

4 Things You Can Do with a Mailing List

Building a mailing list is one of the best steps to take in marketing. Once you have a sizable list of interested readers who willingly gave you their email addresses and/or physical mailing addresses, you can tap into this income-earning potential whenever you want....

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