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How to Create an Authoritative Web Presence for Your IT Biz

Oct 30, 2017 | Digital Marketing, Web Design

How to Create an Authoritative Web Presence for Your IT Biz

Thinking about starting your own IT company? You of all people should know that computers are king in today’s world, and that includes the business world. If you want to stay abreast of your competition, you need an authoritative web presence to inform potential customers about what you do, which will then help grow your clientele. How else will word get out about your one-of-a-kind services? So to create a strong online presence, listen up:

First, get a website

You can’t have a web presence without the right website to showcase your products and services. You can’t even tap the right audience without the right website that can reach them. There’s a lot more to a website than just building it — you need to have a social media presence as well. You need to integrate that into your website so you have more access to people. When starting your own IT business, you need to remember things such as content creation, graphic design and SEO, and understand that a web presence is your ultimate weapon in crushing the competition.

If you’re still in IT school, you can learn how to do much of this by enrolling in a class or two on the subject — which will be helpful for future reference, anyway. If that’s not your forte, you can also go to online job boards that offer freelance services for making websites, or feel free to contact us for a quote.

Make your website attractive and user-friendly

Your website is the prime source of how your authority online appears. Without it, you might not have any control of how the public perceives your IT business. This means that you have to get it right. You have to avoid flashy and large images that may distract your visitors from actually understanding the services that you provide.

Make sure that your website is developed with SEO in mind. SEO is the key to making sure potential customers can find your site. Without SEO, even the greatest services and prettiest website can fall by the wayside. For this, you may need to optimize your pages with the help of a website developer.

After optimizing your website’s SEO, wait for things to pick up. It takes a few months before search engines start to rank your page in their search results.

Set goals for your website

You can’t just start a website and expect to gain all the leads you need. You have to have a plan to draw clicks and views to that site first, which means knowing your target audience and how to reach them. Feeling stumped? One good way to figure out some realistic goals for your website is to look at the competition. See what they’re offering and see which of their goals seem parallel with yours. Once you have laid out your goals, you can start picturing the campaign and strategy that will work best for your specific business.

Engage in social media

Another important tip business owners should learn about building an authoritative web presence is the power of social media. In fact, you may not be able to operate today without the use of social media. It’s hard to gain access to good leads who will buy your products if you don’t have social media. Everyone’s using it. It’s a platform that can say a lot about the quality of the services, since customer feedback is there for everyone to see. Tapping social media is key to any business’ success, including those in the IT field.

As you choose a platform, note that a platform that works for the company you admire may not work for your particular strategy. Pick one or two that fit your goals and ignore the ones that don’t hit your targets. Social media has a wide array of offerings for your marketing campaign, so picking the right ones will save you time and provide the best leads for your strategy.


You need an authority website and social media presence to establish your reputation online. Following the tips above will get you there. Why not try them out now and see if it works?

Nora Kramer Designs, Team 1
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