Packaging and Advertising: These Two Go Hand-in-Hand

Packaging and Advertising: These Two Go Hand-in-Hand

Two of the key elements of marketing and promoting a product are its packaging and advertising. Not so many years ago, students of marketing are taught about the 4 P’s of marketing, and the importance of the role each plays in the success of the product. The...
Does Content Length Matter for SEO?

Does Content Length Matter for SEO?

When it comes to ranking your web pages and beefing up your SEO a lot of questions arise around content length. According to SWEOR, a Minneapolis based digital marketing and SEO firm, longer content produces higher search rankings. And while Google doesn’t...
3 Emotional Messages Your Brand Should Emanate

3 Emotional Messages Your Brand Should Emanate

One way to make your brand last for many generations is to connect with your target audience emotionally. It can create loyal consumers through lasting relationships. There are three kinds of emotional messages you can resonate with your audience: hope and optimism,...
How Small Businesses Can Thrive On New Technology

How Small Businesses Can Thrive On New Technology

A wide variety of free and low-cost modern technologies have made it possible for small businesses to thrive in a competitive marketplace where large businesses have traditionally ruled supreme. Small business owners can interact with a significant number of potential...
How Your Blog Content Can Help Maximize Your Online Footprint

How Your Blog Content Can Help Maximize Your Online Footprint

The days when the effectiveness of blog writing to grow your online footprint was questionable are over. Marketing research proves that websites that publish blogs regularly can generate more than four times as many leads as websites that don’t. Creative blogs can...
Metrics Of Success: How To Tell If Your Website Is Doing Well

Metrics Of Success: How To Tell If Your Website Is Doing Well

Tracking metrics is an important step in maintaining and optimizing your business’ website and advertising efforts. It provides valuable insight into your site’s performance and overall online presence. Using this information, you can adjust your website...
Boring Social Media Content? Here’s How to Fix It…

Boring Social Media Content? Here’s How to Fix It…

Are you using social media for marketing your business? If not, you should be! However, the cold, hard, truth is many marketers fail to see an ROI (return on investment), whether that investment is time or money. While 77% of marketings say they are using social media...
6 Everyday Writing Mistakes That Make You Look Unprofessional

6 Everyday Writing Mistakes That Make You Look Unprofessional

If you are in business, chances are you have to write from time to time. Whether it’s a blog posting on your website, a press release for the media, an email to a potential client, or marketing copy for a new product, words matter. Often, certain types of text...
Weekly Roundup: May 7th, 2018

Weekly Roundup: May 7th, 2018

Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It’s hard to know what...
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