You’ve probably heard the saying that you shouldn’t put all your eggs in one basket. An overdependence on a single platform can be risky for your business, and we all know how much diversity can help broaden and improve all kinds of business. Not to say that Google itself is risky, but many businesses fail to think beyond Google. Other Search engines have a share in the market, and you should diversify your leads from other search engines for the benefit of your business.
So How Much Traffic Do You Stand to Gain?
Search engines such as Bing, Yandex, and Ask.com have a good share of the traffic drive market. According to Net Market Share, 77% of global usage compared to 7% use from Bing, 5.6% from Yahoo, and 8% from Baidu. According to the searches per day, Google accounts for over 6billion searches worldwide, compared to over 800 million searches from Bing and slightly over 500 million searches from Baidu. In simpler terms, if you are running a business, you ought to leverage the 33% of other search engines searches. It is a significant percentage of the market share and can create a difference in your annual sales.
Paid or Organic
Google accounts for 94% of the total organic traffic globally followed by Yahoo accounting for 3% of the same. According to Moz report, 31% of the total paid traffic came from other search engines by April of 2017. That means for organic traffic, Google is probably your best bet, and for paid traffic is done by other search engines such as Bing, Yahoo, Baidu, Yandex. If you want to start search engine optimization for your website, a web design service provider can help improve your standing and mobility to other platforms. The service provider should not only do optimization for Google alone, but other search engines as well.
Success in online business is defined by rankings and content optimization. The ability of search engines to drive traffic to your website is key to success. While Google has arguably dominated the market share, don’t dismiss the other search engines. It is important to note there is a section of your potential customers who prefer the other search engines for their daily online needs. A smart businessperson would want to leverage the benefits that come with it. Remember not to build your empire on a rented territory.