In a simple answer, yes. Landing pages are an essential part of an overall marketing strategy. Your main website should only be a small part of your marketing strategy. A smart inbound marketer understands that once you have done all the hard work to get visitors to a...
WordPress 4.9.3 was released earlier this week and many sites auto-updated, just as they normally do. But in a sad turn of events, the release of 4.9.3 included a bug which broke the WordPress auto-update feature for future versions, unless manual action is taken on...
Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...
Today I became the intended "victim" of a domain name/intellectual property scam that is going around. Although "scam" is probably not the right word for it, because it's not technically illegal, it's just sleazy and opportunistic. These companies prey on fear and...
I'm sure you have heard it before — if not from me, then from some other web professional. "You need to be blogging." Yes, I say it all the time to clients. Some heed the advice, and it does pay off for them over time, but others just feel like it's a waste of time....
IRL (in real life) people do business face to face with other people. They talk to a sales clerk in a local store or a waitress at their favorite restaurant. It's easy to make a judgment call about how trustworthy the business you are dealing with is because you are...
The phrase "I don't know what I want, but I will know it when I see it" has been said to me more times in the past two weeks than I can count. I have been known to hear that phrase, from time to time over the years, mostly from indecisive clients who don't know what...
A common question that is often asked after a new website launch is how long until I start seeing myself in Google? Understand that the actual indexing of your site is solely up to Google's discretion. Most Google crawls of a new website tend to happen anywhere from 4...
The next time you decide you want to add additional colors to your logo design, keep in mind that 95% of the top brand logos only use one, or at most, two colors in their brandmark. One color logos portray the confidence of an established company and have a very...
In a world where people have an attention span that is growing increasingly smaller, how does a marketer grab attention and get people to "stick" to their page? Many are turning to infographics as an excellent way to engage their visitors. I'm sure you have seen them...
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