Recent Articles
WordPress Auto-Update Introduces a Bug That Breaks All Future Auto-Updates
WordPress 4.9.3 was released earlier this week and many sites auto-updated, just as they normally do. But in a sad turn of events, the release of 4.9.3 included a bug which broke the WordPress auto-update feature for future versions, unless manual action is taken on...
What Makes a Website Good?
Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...
Protecting Yourself From Intellectual Property Rights and Domain Name Scams
Today I became the intended "victim" of a domain name/intellectual property scam that is going around. Although "scam" is probably not the right word for it, because it's not technically illegal, it's just sleazy and opportunistic. These companies prey on fear and...
Is Blogging Good For Your Business?
I'm sure you have heard it before — if not from me, then from some other web professional. "You need to be blogging." Yes, I say it all the time to clients. Some heed the advice, and it does pay off for them over time, but others just feel like it's a waste of time....
Is Your Website Trustworthy? 6 Ways To Make Sure Your Website Conveys Trust to Your Visitors
IRL (in real life) people do business face to face with other people. They talk to a sales clerk in a local store or a waitress at their favorite restaurant. It's easy to make a judgment call about how trustworthy the business you are dealing with is because you are...
Why “I’m Not Sure What I Want, But I Will Know It When I See It” Doesn’t Work In Graphic & Web Design
The phrase "I don't know what I want, but I will know it when I see it" has been said to me more times in the past two weeks than I can count. I have been known to hear that phrase, from time to time over the years, mostly from indecisive clients who don't know what...
How Long Will It Take To See My Site in Google?
A common question that is often asked after a new website launch is how long until I start seeing myself in Google? Understand that the actual indexing of your site is solely up to Google's discretion. Most Google crawls of a new website tend to happen anywhere from 4...
Psychology of Color: 95% of the Top Brands Only Use One or Two Colors in Their Logo Designs
The next time you decide you want to add additional colors to your logo design, keep in mind that 95% of the top brand logos only use one, or at most, two colors in their brandmark. One color logos portray the confidence of an established company and have a very...
Why Infographics are Important to Online Marketing
In a world where people have an attention span that is growing increasingly smaller, how does a marketer grab attention and get people to "stick" to their page? Many are turning to infographics as an excellent way to engage their visitors. I'm sure you have seen them...
Why Backups Are An Important Part of Your Website Security Process
Do you have backups of your website? Do you have a provider that keeps regular backups? Incidentally, this is not something I would leave to just your host's discretion to do. I have heard countless stories from people who assumed their website host had backups of...
The Art of Billboard Design and 7 Tips for More Effective Billboards
Billboard design is a whole different type of design specialty in and of itself. Whether the billboard is on the side of a building, on a sign on the side of a highway, or on the gas pump at your local gas station, it's not the same as advertising pieces that are...
7 Tips to Build a Killer Email List
Anyone who has worked with me for any length of time will know how important I think email lists are for their businesses. In 2016, consumers received and/or sent on average 98.9 emails per day! That figure is expected to rise to 117.7 by the year 2019. Whew, that's a...
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