Branding is always changing, and finding something that will resonate with your target audience forever is almost an impossible challenge. Today’s successful brands understand the importance of adaptability. They use their companies’ core elements as a foundation for the evolving iterations of their brands, ensuring that they’re as recognizable as they are fluid.

What’s in a Name?

Names should be unique but not too unconventional or strange. Not every business is about going against the status quo. If anything, most companies seek to uphold industry standards and excel in their fields rather than redefine them. No matter what name you choose, it needs to be presented to your audience in the right context. That’s where graphic designers come in. Without the proper presentation, brand names can come off as too obscure. People don’t think Apple is weird even if it may have sounded a bit random when it was founded. In general, names should be easy to spell, simple to pronounce and general enough that they give you room to expand as your business grows.

The Location

Decide if you need a regular office space or if a virtual office will do. Paying for a physical location could be an unnecessary expense, and the overhead costs could take thousands away from a budget that’s better invested elsewhere. Having an online presence is important no matter your office location, so make sure that you have a professional web design that reflects your company’s culture and values. It’s OK to be fun and personal! The days of robotic, stoic businesses are gone. If you own a business that requires clients to visit you in real life, then make sure you pick a location that’s in a good neighborhood. Decorate the space to reflect your brand’s personality. Be sure to also include some amenities, like free refreshments and phone-charging docks.

Color Psychology

Could your logo actually be eliciting negative subconscious responses in your audience? It’s possible. Color psychology plays a bigger role in business than you may think. Choosing a color scheme for your brand should involve several key areas of consideration — color connotations in your target audience’s culture, the impression your colors say about your business and the hue you choose. A dark blue, for example, is often perceived as more serious than a light, robin-egg shade. Working with a professional graphic designer can help ensure you get the right message across in every facet of your company’s branding assets. Be sure to listen to feedback as you continue to build your brand. Outsider perspectives can completely change the way you see your own business, and that’s not always a bad thing.

You can also check out our article about the psychology of color in logos and branding. Or, if you are in the mood to be inspired by some cool color palettes feel free to check out some of color palettes for inspiration. Feel free to bookmark the page, as we will be constantly adding new ones for your enjoyment!

Editorial Staff (Team 1)

Nora Kramer Designs is a graphic design and website development agency, located in the Brooksville / Spring Hill area of Hernando County, Florida, that has been in business for over two decades. We help businesses and organizations build their online presence through professional website design and superior branding. We service not only Hernando, Pasco, Citrus, Hillsborough, Sumter and surrounding counties, but clients through the entire USA and the UK, as well.
Editorial Staff (Team 1)
Click To Call

Get Our Website Pricing Guide

Enter your email address below, and we will send you our current pricing guide immediately.

You have Successfully Subscribed!

Get access to my carefully compiled list of favorite and recommended FREE TOOLS you can start using today to assist you with your website creation, blogging, social media sharing, and more.

The list includes tools for website planning and wireframing, color palette creations, typography and font pairings, icon creation, free stock image photography resources, image and social media content creation, image compression and resizing, and search engine optimization and keyword planning.

Thank you for subscribing!

Pin It on Pinterest