Go on Craigslist and you will find a ton of people willing to design cheap websites. Anyone can build a cheap website if they want to – whether they are a novice or a professional.
Sure, I could do that for my clients as well. But, I choose not to create cheap websites, because I prefer to provide high-quality online marketing materials to my clients to represent their businesses professionally and to keep my reputation intact.
Your Website Is An Important Part of Your Marketing
I consider a website to be an extension (a very important extension) of a company’s overall marketing plan. In this day and age, it has to be! People just simply don’t pick up the phone book to find businesses to work with anymore. The majority of the time they are Googling local businesses instead and finding them online.
So, a company’s website has to be effective to drive potential clients and customers to work with them. A website that looks like your competitors (i.e. a cheap website built on a standard template that hundreds, if not thousands, of other companies are using) is not going to make your business stand out from the crowd.
There’s Always Someone Willing To Do It Cheaper
Generally, when you find someone willing to do a cheap website on Cragislist, that is exactly what you are getting – a cheap website that doesn’t do much for you.
They take a free template and simply change the wording and pictures to whatever you want. Any middle school kid can do this much. This is not website design or development, by any stretch of the imagination. And, as the old saying goes, “you get what you pay for.”
I am by no means saying you need to spend a fortune on a website either, but realistically how much time and effort do you think a cheap website designer is putting into your company’s website?
Cheap websites are cheap for a reason. They didn’t take any time or skill to put together like a custom website would take. And, even if the person offering the cheap website is very good at what they do (i.e. they build custom websites with all the bells and whistles, optimized correctly for page load speeds, SEO, etc.), I can pretty much assure you that they aren’t taking the time to do that with their cheapest website package offering.
If you want a cheap website why not just get a free blog via any of the major blogging platforms – WordPress, Tumblr, or Blogger. They are easy to use and can get you online for free or cheap. They may not offer you much in terms of online marketing, but then again, neither will hiring someone who is willing to build you a cheap website.
Cheap Designers Aren’t Well Educated in Online Marketing
Be aware that most of these cheap website design offers do not generally include some very important extras like the website developer taking the time to instruct you in things like why branding is so important, how to maximize your social media to work with your website, the latest website trends, so you stay up-to-date with your website, and how to implement proper SEO (search engine optimization) techniques for being found in search.
People offering cheap websites are in it to push out the maximum number of websites they can in a month, rather than taking their time to really pay attention to details, making sure everything is working correctly and maximized for the client’s benefit, and customizing the website to make it truly the client’s own. A custom website build will involve a whole lot more than just making simple text and graphic changes to a pre-existing template or design.
Your Website Should Work For You
If you want a website that is high quality, is responsive for mobile, can grow with your business, converts your browsers into buyers, and is built with good SEO, then invest in a professional who knows what they are doing and is able to do more than just switch out some text and simple graphics.
Remember your website should work for you. It is your best employee. Would you pay your best employee bottom of the barrel wages? When you hire a cheap website designer they are more concerned about churning out their next $199 website for the guy behind you then they are in giving you much personalized service and support. Think long and hard before going this route with what is, likely, your company’s most important marketing item — it’s website.
Have you hired a cheap website designer and ended up having to pay a higher price in the end to have things fixed? Share you stories or experiences in the comments below.
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