Let us be clear about one thing – there is no concept of ‘do once and then you are done’ as far as websites are concerned. In fact, you need to continue taking care of your website and conduct ongoing website maintenance procedures to ensure that it continues to...
Web Design
Content Is King: Designing a Content-Based Website
A steady increase in online traffic on a daily basis is widely considered to be ‘the holy grail’ of digital marketing. But the key issue is not the generation of hits. But rather the fact that these hits must be converted into sales. If you are interested in creating...
The Seminal Importance of SEO In Website Design Today
As most online marketers know, keyword strategy and research is considered to be an important part of your digital marketing strategy. This is because it has the power to dictate the kind of traffic that will be attracted to your website. Moreover, it will also help...
8 Beautiful Color Palettes for Your Next Web Project
Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don't know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our choices...
Web Hosting Types: Understanding Key Features, Advantages and Differences
For any website to be successful enough to attract traffic in the long run, it is imperative that the front end, i.e. design element graphics, and content should be top-notch. However, once you have your website up and running, you will realize that while content is...
WP Website Updates: The Whys and Hows
The number of WordPress based websites crosses 10 million. Around 500 websites are added daily making WordPress the fastest growing CMS currently. Major updates are released after 152 days, on average, and since the platform’s launch, 32 main updates have been...
Setting Your Website Up for Lead Generation
Your business website, the core of your digital campaign, can provide you with a maximum number of leads. But only when it is properly optimized. No, this just doesn’t involve developing quality content or a CTA button on the home page; there’s a lot more to it. What...
Website Design No-No’s: What Distracts Users Away
How well does your website do in terms of meeting your goals and attracting new business? Do you get as many visitors as you’d like to, and do you achieve the expected conversion rates you would like to see your website get? The position of key elements, navigation,...
Why Mobile Friendly Website Design is More Important Than Ever
In case you have been living under a rock, mobile devices have taken over the way people use the internet, and this is expected to continue for quite a while. Right now, about 52% of web surfing happens on mobile phones. This means the internet is being accessed by...
6 Tips for Determining If You Are Hiring the Right Marketer, Graphic Designer, Website Developer, or Creative Agency For Your Next Project
I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today's digital world it seems like "graphic designers" and "website...
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