A website is an essential marketing tool for home service providers, such as contractors, plumbers, painters, electricians, pool companies, and construction companies. Unfortunately, many small construction-based businesses are so busy doing the work that they don't...
SEO
Digital Marketing in 2022: What Can You Expect?
2021 was the year of rapid change. The Covid-19 pandemic has completely redefined the way B2B and B2C businesses operate as the world was forced to go online. Now that we’re almost halfway through 2022, we have compiled a list of what you can expect in terms...
Claiming Your Google Business Profile and Why You Need to Do It Today
Let's face it; the Yellow Pages are so yesterday when looking up business information. Most people turn to Google to find businesses now. That makes it more critical than ever to ensure that your online presence is solid. While a website is a must these days,...
Why You Should Spend More Time Developing Content for Your Website
You may have heard the phrase "Content Is King" more than once over the years. It's because it's on everyone's lips. Today, every website, from blogs to streaming services, is making 'content.' It's become an all-encompassing term that defines everything from a web...
What Is This Random Page in My Google Analytics?
While reviewing some of our SEO clients' Google Analytics, I noticed a weird page showing up in them that read "/[the first for letters of their domain] Better than reCAPTCHA:vaptcha.net" recently. So, I am guessing if you are on this page, it's because you saw the...
Battle for SEO Features: WordPress vs. SquareSpace
WordPress is arguably the most popular CMS on the planet. Hundreds of millions of organizations and businesses use WordPress to host their websites including TIME magazine and Snapchat. In fact, 62% of the top 100 fastest growing companies in the US (Inc. 5000) use...
The Top White Hat SEO Techniques to Increase Traffic
Search engines are becoming increasingly complex as we step into the future. Many updates have been introduced this year alone, prompting website owners to think about what works now to rank well on search engines. The key is to stay informed and updated with the...
7 Ways Small Business Get Scammed by Digital Marketing Services
Digital marketing is not just an option but a necessity in the interconnected world we live in. Even as early as the year 2000, around half of the American adults were already using the internet. Today, the proportion stands at 93%, according to Pew Research. Given...
Why White Hat SEO Is Always Better Than Black Hat SEO
There are no two opinions about the importance of search engine optimization. Without quality SEO, your site would not be able to attract the kind of traffic you need in order to be successful. However, not everyone knows what to do when it comes to optimizing their...
Are You Making Any of These Top SEO Mistakes?
Search engine optimization (SEO) has evolved from being a siloed function to a lucrative revenue channel. It has become a crucial part of other digital marketing strategies, such as content marketing, and is the most important thing when it comes to ranking on search...
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