Google recently rolled out a drastic change in search results by removing ads from the right side of its desktop search results (SERPs) and putting them only at the top or bottom of the pages. Google confirmed that they will continue to show Google shopping results...
For those considering a new website, it's important to think about what goes into making a website one that will be worthy of showcasing your company. If you have been following my blog for any length of time, you will already know that mobile is the forward thinking...
More and more people are not only browsing the web on mobile devices, but they are also checking their email on them at a much greater frequency. This can be a challenge for traditional email marketers. Because, just like with website design, not only do they have to...
Are you really maximizing your website, or is it just a cyber paperweight sitting online doing nothing? One of the things I really try to stress to my clients is that they need to constantly be updating their websites with new content. Most people will be doing this...
Email marketing can be very effective for companies. It can increase sales and keep their customers and clients informed about things they are interested in. But, it can also be the quickest way to upset your customers and turn them off to your company. Not to...
Whitespace, which is also called negative space, is the area of padding around elements in your design that are intentionally left blank in a design layout, whether in print or online. And, it is an important design element in and of itself. And, when I refer to it as...
Inevitably people build a website and think "that's it, it's all done." Then they sit back and wait for the sales or website visitors to roll in. And, inevitably their website and business fail. Why? Because, it just doesn't work like this. Websites are not a "build...
Did you know that you might inadvertently be killing your own SEO and conversion rates on your website by some simple design and website management mistakes? Good web design and elements can boost sales and help with optimization. And, there are other web design...
Are you posting images and graphics on social media to advertise your brand, company or organization? Many people are these days. And chances are they are creating one image and sharing it across multiple platforms – Facebook, Twitter, Instagram, Pinterest, LinkedIn...
Google makes it perfectly clear that when it comes to SEO they want more "user friendly" content and a better overall website user experience. So, over the past several years they have updated their algorithms to test for these things when ranking websites in their...
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