More and more people are not only browsing the web on mobile devices, but they are also checking their email on them at a much greater frequency. This can be a challenge for traditional email marketers. Because, just like with website design, not only do they have to design their emails to look good on desktop computers, but they also have to take into consideration those viewing their emails from their phones or tablets.


Here are four easy things to take into consideration and make sure you are doing to make your email marketing more pleasant for your clients and customers to view.

1.) Increase Your Font Sizes

Mobile screens come in many sizes, from smaller size smartphones, to phablets (larger smartphones), to tablets in a variety of sizes. To make sure all readers of your emails can see everything you should increase the size of your email message font to at least 14 points.

Also, remember to keep your message brief and use whitespace wisely, so as not to overwhelm the reader with long blocks of nothing but text.

2.) CTA’s That Are Finger Friendly

Any buttons, links or calls to action (CTA) in your email should be sized so they are large enough for people to hit them without hitting other items in the email accidentally. This means not just making them larger, but also spacing them out well.

Emails with subject lines with 6 to 10 words rank highest for open rates, followed by subject lines of 0 to 5 words in second place. Emails longer than 11 words have much lower open rates.

3.) Make It Responsive

Just like with your website design, you need to be sure you are using responsive design with your email marketing so your emails will render properly across all devices. According to a report issued by Yesmail, mobile email conversion rates are jumping 70 percent year over year.

If you are using an email marketing service like MailChimp or Constant Contact, fortunately making sure you are sending out responsively designed emails is easy.

4.) Keep Your Subject Lines To A Minimum

We know that subject lines are important to your open rate, but with mobile devices your must now take into consideration how that subject line might get truncated or broken in half. Try to keep the subject line as short as you can, with all of your important words towards the front. Mobile users may not see the whole thing like those viewing it from a computer will.

Plus, according to a study done by Retention Science, subject lines with 6 to 10 words rank highest for open rates anyway. And that is followed by subject lines of 0 to 5 words in second place. By the time your subject line hits the longer ranges of 11 words and up, open rates start to fall.

Hopefully these four ideas have given you something to think about when it comes to crafting your email marketing messages in the future.


email, email design, email marketing, marketing, mobile marketing, online marketing

Nora Kramer
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