You may have heard the phrase "Content Is King" more than once over the years. It's because it's on everyone's lips. Today, every website, from blogs to streaming services, is making 'content.' It's become an all-encompassing term that defines everything from a web...
Search engines are becoming increasingly complex as we step into the future. Many updates have been introduced this year alone, prompting website owners to think about what works now to rank well on search engines. The key is to stay informed and updated with the...
Digital marketing has evolved considerably over the past decade. With new technologies surfacing every year and new mobile devices growing in use, the landscape keeps shifting. AR and VR, and AI and Machine learning are all relevant now more than ever. Marketing...
Building the ideal website can be a time-consuming and tedious process. Especially if you have just started out on your business venture and are stressed out about creating brand awareness. Was it a restaurant business in the late memory of your grandma who made the...
Whether it's to increase your number of conversions or simply secure more leads, it all comes down to increasing traffic to your website. You can't convince a visitor to do anything unless and until they come onto your website. However, with the amount of information...
There are no two opinions about the importance of search engine optimization. Without quality SEO, your site would not be able to attract the kind of traffic you need in order to be successful. However, not everyone knows what to do when it comes to optimizing their...
Social media has become a part of our lives and the way we conduct business. According to the Digital 2020 July Global Snapshot published by Datareportal on July 21st, 2020, around 3.96 billion people use social media today. That’s more than half the world! With a few...
While on its face, a pop-up might seem like a great way to get a website visitor to take action, it can also come with many negative aspects that you need to consider before deciding to do so. Are you considering adding a pop-up to announce a short term sale or...
According to Moz, a leader in the search engine optimization space, Google My Business (GMB) is one of the most powerful ways to improve a business’s local search engine optimization and online visibility. Your GMB account allows your businesses to manage their online...
The COVID 19 pandemic has upended not just companies, but entire sectors on a global level. The web design and digital marketing sectors have also been affected by the novel coronavirus in ways that we never could have foreseen only a few months back. The pandemic has...
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