Search engines are becoming increasingly complex as we step into the future. Many updates have been introduced this year alone, prompting website owners to think about what works now to rank well on search engines. The key is to stay informed and updated with the...
Digital marketing has evolved considerably over the past decade. With new technologies surfacing every year and new mobile devices growing in use, the landscape keeps shifting. AR and VR, and AI and Machine learning are all relevant now more than ever. Marketing...
One of the most famous logo designers in the world is Paul Rand — and he is one of our personal logo design heroes. He designed the logo for Enron as well as NeXT, the company Steve Jobs founded after he was fired from Apple. Paul Rand charged $33,000 for the former...
Building the ideal website can be a time-consuming and tedious process. Especially if you have just started out on your business venture and are stressed out about creating brand awareness. Was it a restaurant business in the late memory of your grandma who made the...
Your website may be aesthetically pleasing, but at the end of the day, if it fails to attract, inspire, and convert the visitors, you won't be deriving much value from it. According to Netcraft's February 2021 survey, there are well over 1 billion websites on the...
Whether you outsource your website SEO to a third-party agency or hire an in-house SEO expert, search engine optimization is an investment. Just as you determine the expected returns from other marketing channels such as your social media marketing campaigns,...
Sometimes clients will send small images — for instance, a 100K JPG or PNG image for a print piece they are having designed. Or, they will ask me to go on their website and pull down an image to work with. It's then that I have to explain that won't work because the...
If you recall the logos for the most popular brands out there like Apple, Nike, Audi, etc., they don’t have their brand names integrated in it. Yet, almost everyone recognizes the name each of these represent. This is the power of brand logos. They help you develop...
Whether it's to increase your number of conversions or simply secure more leads, it all comes down to increasing traffic to your website. You can't convince a visitor to do anything unless and until they come onto your website. However, with the amount of information...
Digital marketing is not just an option but a necessity in the interconnected world we live in. Even as early as the year 2000, around half of the American adults were already using the internet. Today, the proportion stands at 93%, according to Pew Research. Given...
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