As anyone who follows my website or subscribes to my newsletter knows, I believe in the importance of blogging for driving traffic and search engines to your site. I stress the importance of using strong keywords within your blog posts and good title and subtitle...
To rank your website higher in local search, you need to to keep up the pace with Google as it keeps updating its algorithm. The following tips will help you to stay up-to-date and improve your rankings in local search. 1.) Do extensive keyword research. Do a...
Does your company have a client or customer mailing list? If not, why not? Mailing lists can be the lifeblood of many businesses. According to Derek Halpern, the founder of Social Triggers, if you aren't building a mailing list "you're an idiot." It's pretty blunt....
One of the harder realities for business owners to face is that simply having a website online doesn't guarantee that anyone will visit it. With over one billion sites available online today, what makes you think your particular site is so unique it will automatically...
Are you using citations to increase your local visibility on search? A local citation is a mention of your company on the web, whether it is with or without a link. Citations are created for businesses by getting listed in local directories online. And these matter...
In an unexpected announcement, to me, as well as others, Google has decided to remove the "mobile-friendly tag" that they have been showing in front of the page meta description in the mobile search results. Speculation is that search results have become a bit...
I had an interesting conversation with a potential new client the other day and it turned to stock photography – one of my favorite subjects, of course. Photography can make or break a website. The more professional it is, the better your website will look. But, are...
Google's own Gary Illyes revealed at a recent search marketing summit that Google's planning to update the page speed ranking factor in its mobile-friendly algorithm. This way, Google will get a better idea about the page speed of the mobile version of your site....
As expected, Google recently rolled out a booster update for companies that already have a mobile-friendly presence. Many media reports claimed that since this is a mobile booster update it may not impact businesses as such. But contrary to the reports, there were...
Let’s get right to our once in a month conversion of the latest trends that are making rounds in the Local SEO Search Engine world for the month of June. In the past, I have put these local search engine news updates into the form of an online newsletter. But, from...
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