Are you really maximizing your website, or is it just a cyber paperweight sitting online doing nothing? One of the things I really try to stress to my clients is that they need to constantly be updating their websites with new content. Most people will be doing this...
Inevitably people build a website and think "that's it, it's all done." Then they sit back and wait for the sales or website visitors to roll in. And, inevitably their website and business fail. Why? Because, it just doesn't work like this. Websites are not a "build...
Did you know that you might inadvertently be killing your own SEO and conversion rates on your website by some simple design and website management mistakes? Good web design and elements can boost sales and help with optimization. And, there are other web design...
Google relies on automated algorithms to evaluate websites and improve search quality. Google's algorithms attempt to understand the user's behaviour and Google measures this behaviour to try to determine how "satisfied" the searcher is after landing on a page found...
Google makes it perfectly clear that when it comes to SEO they want more "user friendly" content and a better overall website user experience. So, over the past several years they have updated their algorithms to test for these things when ranking websites in their...
Several weeks ago Google shook up local search when people began to notice that the usual 7-packs of listings that showed up in search results for local businesses were suddenly replaced with 3-packs. This means instead of searchers seeing seven top local listings,...
I am often asked by clients and potential clients about SEO (search engine optimization). Many people assume SEO is SEO and don't realize that SEO encompasses a wide variety of types of work and processes and there are several different types of SEO experts. Some may...
For years I have been telling my clients to get away from using Flash on their websites. It has been a tough sell for some, too. Many are still in awe of all the cool things Flash allowed them to do on their websites. But, as more and more people started browsing the...
With 50% of all internet browsing experiences now coming from smaller mobile devices, and it being more essential than ever that your website is served up in a mobile-friendly fashion, it is also important that you offer your visitors a clean and easy-to-use mobile...
With the new mobile search algorithm introduced by Google, not so affectionately known by those that have been hit with it as "Mobilegeddon," it is not more important than ever that your website is optimized for mobile devices. Google's official statement on the new...
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