Let's face it, your blog or website isn't going to promote itself. It's up to you to get the word out and boost your content marketing efforts. But, it's a struggle to know exactly how to do that. I get it. Understand that there are six phases of the content marketing...
Building backlinks to your website is a must to help increase your search engine optimization (SEO). But, before you dive into backlinks you must first understand what they are. Backlinks are quite simply incoming links to your web page. When a web page links to...
It is so important that companies proactively stay on top of their inbound content marketing efforts. Blogging and adding articles to your website are a good way to do just that. Whether you call it an actual blog, or if it's simply an area on your website where you...
As anyone who follows my website or subscribes to my newsletter knows, I believe in the importance of blogging for driving traffic and search engines to your site. I stress the importance of using strong keywords within your blog posts and good title and subtitle...
To rank your website higher in local search, you need to to keep up the pace with Google as it keeps updating its algorithm. The following tips will help you to stay up-to-date and improve your rankings in local search. 1.) Do extensive keyword research. Do a...
One of the harder realities for business owners to face is that simply having a website online doesn't guarantee that anyone will visit it. With over one billion sites available online today, what makes you think your particular site is so unique it will automatically...
Are you using citations to increase your local visibility on search? A local citation is a mention of your company on the web, whether it is with or without a link. Citations are created for businesses by getting listed in local directories online. And these matter...
In an unexpected announcement, to me, as well as others, Google has decided to remove the "mobile-friendly tag" that they have been showing in front of the page meta description in the mobile search results. Speculation is that search results have become a bit...
Google's own Gary Illyes revealed at a recent search marketing summit that Google's planning to update the page speed ranking factor in its mobile-friendly algorithm. This way, Google will get a better idea about the page speed of the mobile version of your site....
As expected, Google recently rolled out a booster update for companies that already have a mobile-friendly presence. Many media reports claimed that since this is a mobile booster update it may not impact businesses as such. But contrary to the reports, there were...
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