Are you really maximizing your website, or is it just a cyber paperweight sitting online doing nothing? One of the things I really try to stress to my clients is that they need to constantly be updating their websites with new content. Most people will be doing this...
Email marketing can be very effective for companies. It can increase sales and keep their customers and clients informed about things they are interested in. But, it can also be the quickest way to upset your customers and turn them off to your company. Not to...
Whitespace, which is also called negative space, is the area of padding around elements in your design that are intentionally left blank in a design layout, whether in print or online. And, it is an important design element in and of itself. And, when I refer to it as...
Inevitably people build a website and think "that's it, it's all done." Then they sit back and wait for the sales or website visitors to roll in. And, inevitably their website and business fail. Why? Because, it just doesn't work like this. Websites are not a "build...
Did you know that you might inadvertently be killing your own SEO and conversion rates on your website by some simple design and website management mistakes? Good web design and elements can boost sales and help with optimization. And, there are other web design...
Are you posting images and graphics on social media to advertise your brand, company or organization? Many people are these days. And chances are they are creating one image and sharing it across multiple platforms – Facebook, Twitter, Instagram, Pinterest, LinkedIn...
Google makes it perfectly clear that when it comes to SEO they want more "user friendly" content and a better overall website user experience. So, over the past several years they have updated their algorithms to test for these things when ranking websites in their...
Several weeks ago Google shook up local search when people began to notice that the usual 7-packs of listings that showed up in search results for local businesses were suddenly replaced with 3-packs. This means instead of searchers seeing seven top local listings,...
I am often asked by clients and potential clients about SEO (search engine optimization). Many people assume SEO is SEO and don't realize that SEO encompasses a wide variety of types of work and processes and there are several different types of SEO experts. Some may...
The following is an opinion, backed by online research. Many businesses have considered (or are using) services such as Hibu or YP (Yellow Pages) to build their websites. I get that sometimes, for those unfamiliar with online marketing, knowing where to host and build...
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