I recently ran across a really neat infographic from BufferSocial, which shows what the ideal length of things like Facebook posts, tweets, blog posts, blog titles and other things that are routinely posted online should be. And, one may ask, why does this matter?...
Did you know that LinkedIn allows you to create your own custom URL, which can take people directly to your LinkedIn public profile page? When you open a LinkedIn profile you are given a default address, but it is long and difficult to remember. Many people like to...
Because more people are accessing the internet from their mobile devices now, Google's algorithms are adapting to these usage patterns. On April 21st Google will begin giving priority in searches to mobile friendly websites. So, if your website isn't mobile friendly...
A lot of people look at me funny when I bring up the term "personal branding." Many have heard of "branding" in terms of their business, but never consider the benefits of personal branding. Branding has long been a tool used by companies to position themselves in...
Have you noticed a slow down in visits to your Facebook company/brand page over the past four weeks? As of this past month, it is now officially "pay-to-play" in Facebook land for businesses, when it comes to advertising and promoting your brand. Back in November,...
Many business make some serious design mistakes on their homepages, some in the name of being "trendy," that could be causing them to lose potential clients and customers, as well as conversion rates. Homepage Sliders I realize that many people think that homepage...
The homepage of your website is often the page many visitors will go to first. So, when designing your website, it is important to follow a few basic principles to engage your visitors. Remember, most people will decide within 3 to 5 seconds whether they want to stay...
I hear it a lot. "My business is small." "I don't think a small business website even matters." "Why would a small business have a website?" This is actually an important and frequently asked question in our digital age. A lot of small business owners think a website...
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