If you are interested in search engine optimization (SEO), and learning how to bring your website up in organic search results, listen up. Google has just released the full version of their Search Quality Rating Guidelines, and this is big!

Why is it big? Because Google has not shared this much information with the public in the past, to give them insights into what goes in to ranking pages. The 160-page document that they released is aimed at helping Google search quality raters understand how to rate the search results that they are testing.

A version of this document was leaked online back in October, and back in 2013 Google released an abridged version of it, but for the first time has now decided to make the full version public.

The document, which helps Google’s search quality raters understand what Google thinks search users want, and gives them guidelines for evaluating sites, is updated over time.

Yes, search quality raters are real people, who look at actual websites to help determine if they are quality sites or not. After all, a computer algorithm can only do so much. This is why website design is very important. These search quality rankers do put actual “human eyes” on your site to determine if it is a quality site or not.

If you don’t feel like digesting all 160 pages of the document, here are 30 important takeaways from it, as reported by Moz.com.


Photo Credit: FirmBee / Pixabay

seo, google, search, serps

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Nora Kramer

Designer + Brand Strategist at Nora Kramer Designs
Nora Kramer is a graphic designer, website developer, and online marketing consultant, based in the Tampa Bay, Florida area, with over two decades of experience in graphic design, website development and company branding. She also has a passion for photography and writing. Nora received the Charlie Award (1st Place) in 2002 for "Best Magazine Feature Article of the Year" from the Florida Magazine Association for a cover feature article she wrote for "Create," a graphic design magazine. You can follow all of her social media channels at about.me/norakramer.
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