If you are interested in search engine optimization (SEO), and learning how to bring your website up in organic search results, listen up. Google has just released the full version of their Search Quality Rating Guidelines, and this is big!
Why is it big? Because Google has not shared this much information with the public in the past, to give them insights into what goes in to ranking pages. The 160-page document that they released is aimed at helping Google search quality raters understand how to rate the search results that they are testing.
The document, which helps Google’s search quality raters understand what Google thinks search users want, and gives them guidelines for evaluating sites, is updated over time.
Yes, search quality raters are real people, who look at actual websites to help determine if they are quality sites or not. After all, a computer algorithm can only do so much. This is why website design is very important. These search quality rankers do put actual “human eyes” on your site to determine if it is a quality site or not.
If you don’t feel like digesting all 160 pages of the document, here are 30 important takeaways from it, as reported by Moz.com.
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