Everyone agrees that content is king, but few people realize that content is more than just writing a good piece. Your content plays a huge role in how your website ranks and gains traffic. SEO has evolved well beyond on-page optimization and link building. Other...
Blogging
How to Grow Your Business in Google Ads Banned Industries: Alternative Strategies for Online Success
If your business operates in an industry that Google and other platforms restrict from advertising, you might feel like your options for reaching potential customers are limited. However, there are several effective strategies you can implement to boost your online...
Why Search Engines Favor Long-Form Blog Posts: A Comprehensive Guide
In a recent conversation with a client regarding the length of a blog post article that we wrote for SEO for their company, the subject of the decreased attention span of readers in our "insta" world came up. While it's true that readers' attention spans have become...
How to Add a Blog Post in WordPress: A Step-by-Step Guide for Blogging Beginners
Adding a blog post in WordPress is a straightforward process. Still, there are key practices to ensure your content is optimized for search engines, accessible to all users, and compliant with image licensing laws. Follow this comprehensive guide to become a pro at...
What Is Website Copy and Why Is It Important?
How often have you come across beautifully designed websites, only to be disappointed by the lack of information on them? Would you trust a well-designed, fancy website featuring low-quality web copy or a simple site with high-quality, engaging, helpful, and valuable...
10 Content Marketing Mistakes to Avoid
As we have entered into the new phase of the industrial revolution, that is, the digital age, everything around us has gone virtual. From online shopping, banking, and consulting to even e-learning in schools, the expanding realm of the age of the internet has taken...
The Top White Hat SEO Techniques to Increase Traffic
Search engines are becoming increasingly complex as we step into the future. Many updates have been introduced this year alone, prompting website owners to think about what works now to rank well on search engines. The key is to stay informed and updated with the...
Are You Making Any of These Top SEO Mistakes?
Search engine optimization (SEO) has evolved from being a siloed function to a lucrative revenue channel. It has become a crucial part of other digital marketing strategies, such as content marketing, and is the most important thing when it comes to ranking on search...
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