If Google is whispering, businesses should listen. But lately, it’s more like Google is shouting from the rooftops: upload videos to your Google Business Profile (GBP). In not just one, but two of their recent small business newsletters, Google has strongly encouraged businesses to leverage video content. When Google repeatedly pushes a feature, it’s not just a suggestion—it’s a roadmap to better rankings and more visibility.
If you’re not using videos on your GBP yet, you’re leaving a massive opportunity on the table. Here’s why Google is prioritizing video content—and why you should too.
How Videos Supercharge Your Google Business Profile
1. Builds Instant Credibility & Connection
A well-crafted video introduces potential customers to the people behind your business, showcases your atmosphere, and visually communicates your services or products. This builds trust faster than static images or text alone, increasing the likelihood that a customer chooses you over a competitor.
Videos also provide an opportunity to convey authenticity. Customers want to see the real people behind a business, not just polished marketing materials. A short video featuring your team in action, a behind-the-scenes look at your process, or a personal message from the owner can make your business feel more approachable and relatable.
Additionally, testimonials in video form can be incredibly persuasive. Instead of just reading a written review, potential customers can see and hear real clients talking about their positive experiences. This emotional connection can be a game-changer in influencing purchase decisions.
2. Optimizes Your Media Section (Beyond Just Photos!)
Many businesses upload a few photos to their GBP and call it a day. But Google wants more dynamic content. Videos enrich your profile, making it more appealing and informative. Plus, more media means more data for Google to use when matching your business to search queries—helping you show up for more potential customers.
By regularly updating your media section with videos, you also signal to Google that your profile is active and well-maintained. A stagnant GBP may not perform as well in rankings compared to a regularly updated one. Fresh content tells Google that your business is relevant, responsive, and engaged with customers.
Another bonus? Videos give your business an edge in competitive local search results. When potential customers browse multiple businesses, an engaging video can immediately capture their attention, keeping them on your profile longer and increasing their likelihood of taking action.
3. Keeps Visitors Engaged Longer
The longer people stay on your profile, the more likely they are to convert. Videos naturally encourage engagement, making users spend more time interacting with your content. This signals to Google that your business is relevant and engaging—possibly boosting your visibility in local search results.
People are naturally drawn to movement and storytelling, making videos an ideal tool for grabbing attention. A well-edited video can communicate your brand’s unique value proposition in a way that static images simply can’t. Whether it’s a quick explainer video, a how-to guide, or an engaging showcase of your products or services, video content keeps users hooked.
Moreover, engagement with your profile can also lead to increased customer actions. Whether it’s clicking through to your website, making a phone call, or requesting directions, videos can drive meaningful interactions that convert viewers into customers. A more engaged visitor is more likely to take the next step toward doing business with you.
4. Establishes Authority Over Competitors
Let’s be honest: videos take more effort to create than photos or text posts. That’s exactly why most businesses aren’t using them yet! If you start now, you’ll gain an easy advantage over competitors still relying on static images—or worse, those who haven’t optimized their GBP at all.
A business that regularly produces high-quality video content positions itself as a leader in its industry. It shows potential customers that you’re invested in providing value and staying ahead of the curve. Whether it’s educational videos, behind-the-scenes content, or customer testimonials, each video adds credibility to your brand.
If you find a way to automate or streamline video uploads—such as creating a content schedule or repurposing existing footage—you’ll maintain consistency and stay ahead of competitors who are slow to adapt. Establishing yourself as an authority now ensures you reap the benefits as video becomes an even bigger factor in GBP rankings.
Google Wants Videos—So Give Them What They Want
If history has taught us anything, it’s that when Google emphasizes a feature, businesses that act quickly are rewarded. Right now, video content is an untapped opportunity for local businesses to stand out in search results. By consistently uploading videos to your Google Business Profile, you’ll position yourself ahead of competitors and maximize your visibility.
So don’t wait until everyone else catches on—get started now. Grab your phone, film a quick intro to your business, highlight your best-selling services, or showcase a customer testimonial. Google is watching—and the companies that embrace video today will dominate local search tomorrow.
