If you watch your analytics you may see a term called "bounce rate" and wonder what exactly that means. Your bounce rate is the percentage of visitors who navigate away (bounce away) from your site after only viewing one page. And, while there can be a variety of...
For those considering a new website, it's important to think about what goes into making a website one that will be worthy of showcasing your company. If you have been following my blog for any length of time, you will already know that mobile is the forward thinking...
If you are interested in search engine optimization (SEO), and learning how to bring your website up in organic search results, listen up. Google has just released the full version of their Search Quality Rating Guidelines, and this is big! Why is it big? Because...
More and more people are not only browsing the web on mobile devices, but they are also checking their email on them at a much greater frequency. This can be a challenge for traditional email marketers. Because, just like with website design, not only do they have to...
Are you really maximizing your website, or is it just a cyber paperweight sitting online doing nothing? One of the things I really try to stress to my clients is that they need to constantly be updating their websites with new content. Most people will be doing this...
Email marketing can be very effective for companies. It can increase sales and keep their customers and clients informed about things they are interested in. But, it can also be the quickest way to upset your customers and turn them off to your company. Not to...
Whitespace, which is also called negative space, is the area of padding around elements in your design that are intentionally left blank in a design layout, whether in print or online. And, it is an important design element in and of itself. And, when I refer to it as...
Inevitably people build a website and think "that's it, it's all done." Then they sit back and wait for the sales or website visitors to roll in. And, inevitably their website and business fail. Why? Because, it just doesn't work like this. Websites are not a "build...
Over the past few weeks, both myself and some of my clients have been receiving phishing emails regarding our domains. "Phishing" is an email that targets you in an attempt to gain unauthorized access to your confidential information. The perpetrator mass sends emails...
Is our current crop of Presidential candidates even capable of keeping their own websites safe from attacks? It appears, maybe not so much! So, if they can't keep a website safe, well... Seriously though, this is not a political article, but rather an interesting take...
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