Building backlinks to your website is a must to help increase your search engine optimization (SEO). But, before you dive into backlinks you must first understand what they are. Backlinks are quite simply incoming links to your web page. When a web page links to...
It is so important that companies proactively stay on top of their inbound content marketing efforts. Blogging and adding articles to your website are a good way to do just that. Whether you call it an actual blog, or if it's simply an area on your website where you...
As anyone who follows my website or subscribes to my newsletter knows, I believe in the importance of blogging for driving traffic and search engines to your site. I stress the importance of using strong keywords within your blog posts and good title and subtitle...
Does your company have a client or customer mailing list? If not, why not? Mailing lists can be the lifeblood of many businesses. According to Derek Halpern, the founder of Social Triggers, if you aren't building a mailing list "you're an idiot." It's pretty blunt....
One of the harder realities for business owners to face is that simply having a website online doesn't guarantee that anyone will visit it. With over one billion sites available online today, what makes you think your particular site is so unique it will automatically...
Are you using citations to increase your local visibility on search? A local citation is a mention of your company on the web, whether it is with or without a link. Citations are created for businesses by getting listed in local directories online. And these matter...
There is so much talk about branding these days, and for good reason. In the age of so much noise, especially online noise, branding your company so it stands out from others couldn't be more important. But, branding isn't just about the logo you use or your color...
SEO has been on the top of many of my clients minds as of late. With the algorithms for how search engines rank websites constantly changing, it can be hard for a website owner who isn't investing in managed SEO services to know what to do to stay relevant in Google...
I recently received a question from a client about why so many of my service offerings revolve around WordPress. I had to stop and think about it for a minute, because, while that is a true statement, it never occurred to me that WordPress had become so prolific in my...
As I wrote about a year ago, having a site that is optimized for mobile would become more important than ever in the future. Responsive and mobile-ready design is a must for all websites, in my opinion. Frankly, I don't build websites that don't offer a responsive...
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