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Digital Marketing

Building Backlinks and Boosting SEO

Building Backlinks and Boosting SEO

Building backlinks to your website is a must to help increase your search engine optimization (SEO). But, before you dive into backlinks you must first understand what they are. Backlinks are quite simply incoming links to your web page. When a web page links to...

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Creating A Blogging and Editorial Calendar

Creating A Blogging and Editorial Calendar

It is so important that companies proactively stay on top of their inbound content marketing efforts. Blogging and adding articles to your website are a good way to do just that. Whether you call it an actual blog, or if it's simply an area on your website where you...

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The Problem With Most Blogs

The Problem With Most Blogs

As anyone who follows my website or subscribes to my newsletter knows, I believe in the importance of blogging for driving traffic and search engines to your site. I stress the importance of using strong keywords within your blog posts and good title and subtitle...

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Why Your Business Needs A Mailing List

Why Your Business Needs A Mailing List

Does your company have a client or customer mailing list? If not, why not? Mailing lists can be the lifeblood of many businesses. According to Derek Halpern, the founder of Social Triggers, if you aren't building a mailing list "you're an idiot." It's pretty blunt....

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Are You Using Local Citations For SEO?

Are You Using Local Citations For SEO?

Are you using citations to increase your local visibility on search? A local citation is a mention of your company on the web, whether it is with or without a link. Citations are created for businesses by getting listed in local directories online. And these matter...

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